Become a dealer 


Do you want to help people love how they work? Steelcase dealers do it every day, while growing thriving businesses. Consider joining the industry’s largest, most experienced network of independent dealers. 


Real value

The fullest value of Steelcase is realized through Steelcase dealers. They provide not only access to Steelcase products, but also real workplace solutions grounded in our extensive research. Dealers also offer local knowledge, skilled labor, workplace installation and regional asset management. Some dealers round out their services with turnkey installation of audio-visual technology, floor coverings, ceilings and other interior fittings.

True partnership

Most dealerships are independent businesses, owned and operated by people deeply committed to the communities they serve. In Steelcase, they find a supportive partner providing education on leading workplace research, an extraordinary breadth of quality products, attractive sales incentives and more. This relationship also connects dealers to the knowledge and support of other Steelcase dealers network wide.


Are you a dealer candidate?

The most promising candidates for Steelcase dealers share several key characteristics. They:

• Have an entrepreneurial drive
• Are highly successful professionally and financially
• May have owned other types of businesses
• Demonstrate leadership and sound management practices
• Understand the value proposition of Steelcase dealers
• Able to market the value of the dealership and Steelcase in relationship to each other
• Understand local markets and are actively networking
• Find participating in a network of independent businesses appealing and rewarding


Take the first steps

If this opportunity seems like a good fit for you and your local market, we’d love to talk. Please detail your experience and express your interest by completing a Dealer Inquiry Form. We’ll review what you send us and contact you to discuss a potential new partnership. We look forward to getting to know you and considering the future together!