Steelcase to Host Gaming GOAT Rodeo Collegiate Esports Competition at Grand Rapids LINC
Eight collegiate esports programs to compete in a one-day tournament highlighting the growing role of esports in education.
GRAND RAPIDS, Mich., August 27, 2026 — Steelcase will host the third annual Gaming GOAT Rodeo on Oct. 2, bringing together eight collegiate esports programs for a one-day competitive gaming event at the Steelcase Learning & Innovation Center in Grand Rapids, MI.
The event will be streamed live on Twitch [twitch.tv/steelcasestreams] from 9 a.m. to 4 p.m. Eastern Time, allowing viewers to follow the competition from anywhere.
Hosted by the Steelcase Gaming Community in partnership with Steelcase Learning, the event will showcase collegiate esports talent while highlighting the growing impact of esports on education, student engagement and workforce development. The event is also sponsored by Meijer, Lake Michigan Credit Union, Corewell Health, Alienware Gaming and Red Bull.
Participating programs include:
- Michigan State University
- Grand Valley State University
- Western Michigan University
- University of Cincinnati
- Ohio State University
- Central Michigan University
- Ferris State University
- University of Michigan
To learn more about the event or view the broadcast schedule, visit twitch.tv/steelcasestreams on tournament day.
The Gaming GOAT Rodeo serves as both a competitive event and an opportunity to explore the role esports plays in education. Throughout the day, attendees and viewers will gain insight into how colleges and universities are using esports to foster teamwork, communication, leadership and student engagement.
“Esports continues to be a growing force in education, creating opportunities for students to develop valuable skills while fostering connection and community,” said Charlie Hunt, Steelcase Customer Experience Team Leader and member of the Steelcase Gaming Community.
Steelcase encourages educators, administrators and esports program leaders to learn more about the value of esports in educational environments and explore research-backed applications that support student success. Interested organizations can connect with their local Steelcase representative or authorized dealer for additional information.
About Steelcase
Steelcase is a global design and thought leader in the world of work. Our purpose is to help the world work better. Along with more than 25 creative and technology partner brands, we research, design and manufacture furnishings and solutions for many of the places where work happens — including office, learning and health environments. Together with our 11,300 employees, we’re working toward better futures for the wellbeing of people and the planet. Our solutions come to life through our global community of expert Steelcase dealers in approximately 790 locations, store.steelcase.com and other retail partners. For more information, visit Steelcase.com.