BASF, the world’s leading chemical company, recently unveiled a redesigned office for its regional headquarters in Hong Kong, that not only reveals new layouts and furniture, but also as the core driver of the redesign, supports a new way of working. The new allocation of space between permanent and flexible seating, together with a sharp reduction in the number of enclosed offices, helps to optimize the use of real estate. As leaders of the change, the majority of management now use a hot-desking set-up. Collaboration has been further enhanced with the introduction of rooms with media:scape technology on each floor to facilitate desktop sharing, boost innovation, and enhance productivity.
Tough times don’t last, but resilient companies do. In fact, they flourish when others wilt. An innovative real estate strategy sets the stage for a resilient company.