Turnstone® Introduces Campfire™ Collection

Collection Helps Individuals Bring Their Favorites Places to Work

Grand Rapids, MI – March 15, 2010 – Steelcase Inc. (NYSE: SCS), the global leader in the office furniture industry, today introduced Campfire, a collection of products designed by Turnstone and inspired by people’s everyday life. Campfire interprets favorite indoor and outdoor spaces for the office, creating a comfortable, vibrant work environment.

Through observational research, Turnstone designers realized that the entrepreneurial spirit in emerging companies fuels a culture of innovation. Cultivating that spirit requires places to mingle, escape and meet. People already know where to find those places outside of work: around the campfire, on a park bench, at a picnic table, or on the front porch. With Campfire, those same atmospheres have been interpreted for the office.

“We designed Campfire to create spaces within a space – places where people can gather and collaborate informally with tools that are not high tech but reminiscent of the places we love outside of the office. In fact, they’re low tech—simple,” said Kirt Martin, design director, Turnstone.

Campfire is designed to enable informal work styles and encourage community and communication. Each element of Campfire works in multiple combinations to create work islands to help companies generate ideas, energy, contemplation and conversation.

As comfortable as a living room couch, the big lounge is ideal for relaxed individual work or informal group meetings. (Inspired by the park bench.)

The big lamp is not just about lighting. Its shade subtly defines space – creating a cozy nook within a large office. (Inspired by the preference to sit under a café’s umbrella even on a cloudy day.)

The monolithic big table is just as appealing as the kitchen table at home. Informal and inviting, the big table functions as a meeting place or a workstation for four people. It also provides plenty of storage and space to spread out and work. (Inspired by all the great parties where no one leaves the kitchen.)

A multiple design award winner, the paper table is considered the heart of the collection. People can gather around the table for the kind of easy conversation and collaboration usually found around a campfire on the beach. The paper or glass top rotates 360 degrees so everyone around the table can sketch, jot and share. Tear off the top of the paper version to make the ideas portable. (Inspired by the backyard bonfire.)

Visit www.campfirespots.com to play with the products and share the favorite places you’d like to have at work.

About Turnstone
Turnstone creates smart and simple furniture solutions inspired by the creativity and energy of emerging companies. We believe in the perfect union of smart design and good value. Our passion and entrepreneurial spirit fuel a culture of innovation committed to creating simple, relevant products for you. We aspire to provide work environments that bring out their best…however they want to work. Turnstone is a Steelcase Company.

About Steelcase Inc.
Steelcase Inc. helps create great experiences – wherever work happens. Our brands offer a comprehensive portfolio of workplace furnishings, products and services, inspired by nearly 100 years of insight gained serving the world’s leading organizations. We are globally accessible through a network of channels, including over 650 dealers. We design for social, economic, and environmental sustainability. Steelcase is a global, publicly traded company leading our industry with fiscal 2009 revenue of approximately $3.2 billion.

Media Contact
Jeanine Holquist