Steelcase Health Opens New York City Healthcare Showroom

First fully dedicated healthcare showcase highlights Steelcase Health’s innovative and award-winning design insights

New York – July 21, 2009 – Steelcase Health has opened it’s first full-scale healthcare showroom in New York City. The showroom is located on the fourth floor of the 4 Columbus Circle building (8th Ave. at 58th St.), which also houses Steelcase’s NYC showroom.

“We’ve always had a limited amount of healthcare product in our New York showroom spaces, but this is really the first full-fledged Steelcase Health showroom,” said Libby Ferin, Director of Experience Marketing for Steelcase Health.

“This new showroom space does an excellent job in presenting a wide variety of healthcare environments and gives our East Coast clients and sales teams a dedicated space that will allow them to truly be immersed and inspired when they’re working on developing new or updated environments.”

Similar in design and concept to Steelcase Health showrooms in Grand Rapids, Chicago, Atlanta, Toronto, Houston and San Francisco, the New York showroom draws on insights from years of user-centered research infused into distinct welcome, exam, waiting, caregiver and patient environments.

Central to this showroom is an acute care hospital environment that includes an oncology clinic — designed using insights from Steelcase Health’s recent “Environments for Cancer Care” research and featuring Steelcase Health’s award-winning, modular, Sonata™ oncology infusion casegoods.

“We’re very happy with the way the showroom came together,” said Ferin. “People associate New York with contemporary/classic design and innovation and I think the new Steelcase Health showroom only helps support that image.”

For more information or to schedule a tour of the new showroom, contact Michael Pflughoeft, (262) 389-0270,

About Steelcase Health

Steelcase Health is a company focused on healthcare environments and how products within these environments can help make them more comfortable, efficient and conducive to the healing process. For more information, visit Health.


Michael Pflughoeft