Steelcase Health: Fast Facts

Steelcase Health is a new company dedicated to providing user-centered solutions in healthcare. Steelcase Health views the healthcare environment as an integral part of the healing process and provides holistic solutions that focus not only on product, but space as a whole, delivering research-driven, evidence-based solutions to complex problems in healthcare environments.

Number of Employees

Steelcase Health currently has 23 employees, but foresees growth in the industry and will add infrastructure and team members as the segment grows.


The Steelcase Health headquarters is located in Grand Rapids, Michigan. Products will be distributed through authorized Steelcase dealers. Steelcase Health has an existing showroom at the Merchandise Mart in Chicago (Suite 11-100) and is in the process of building a flagship healthcare showroom in Grand Rapids that will open for customer and media tours this fall. Products can also be browsed on the Steelcase Health Web site,


Mike Love, President

Jan Carlson, Vice President Marketing and Product Development

Phyllis Goetz, Vice President Sales

Alan Rheault, Director Product Development

Libby Ferin, Director Experience Marketing and Communications

Why a healthcare focused organization?

The furniture industry has provided solutions to the medical world for years, but more often than not, those solutions have been created with office furniture. Steelcase Health uses research driven design and a holistic approach to provide user-centered solutions to common problems in the clinical environment. Steelcase Health addresses the healthcare industry as a separate category that deserves a dedicated company to meet industry-specific needs.

How does Steelcase Health work?

The primary motivation at Steelcase Health is to develop collaborative partnerships that result in applicable solutions for the healthcare industry. Working with hospitals, clinics, architects and designers using a variety of research techniques has resulted in the products being introduced at NeoCon. The line will continue to grow as the Steelcase Health team works with other healthcare providers to develop innovative approaches to complex problems.

The Steelcase Health Product Line

Steelcase Health has hit the ground running with products and expertise from other Steelcase companies with significant experience in healthcare. These companies integrate under the Steelcase Health umbrella to give it one of the deepest product portfolios in the business. Steelcase Health offerings include original Steelcase Health pieces and products from the Steelcase family of companies – Steelcase, Brayton, Designtex, Details, Metro, Polyvision, Turnstone, and Vecta.

Research and Partnerships

Over the past two years, members of the current Steelcase Health team conducted ethnographic research at leading health facilities like Ascension Health, Intermountain Healthcare, Kaiser Permanente, Massachusetts General Hospital, Mayo Clinic and other top Integrated Delivery Networks (IDNs) to evaluate a wide variety of interactions in numerous healthcare environments – especially how caregivers perform their duties and how patients receive their care.

Steelcase Health has also partnered with Planetree and the Center for Health Design’s Pebble Project in an effort to better understand the complexities of creating a healing environment and to share ideas on how to make the healthcare experience better for all.

Other organizations they have been working with include MHA: Michigan Health and Hospital Association, LEED: Leadership for Energy and Environmental Design, ANFA: Academy of Neuroscience for Architecture, SMIL: Strategic Marketplace Initiatives and AAHID: American Academy of Healthcare Interior Designers.


Libby Ferin

Michael Pflughoeft