Steelcase rebrands its healthcare and education divisions to represent the evolution of the business and to support further vertical market growth
GRAND RAPIDS, Mich. – May 13, 2014 – Steelcase Inc. today announces the rebrand of its healthcare division from “Nurture® by Steelcase” to “Steelcase® Health”. The company’s education business – “Steelcase Education Solutions” – is also being rebranded to become “Steelcase® Education”.
This evolution represents a confidence in the healthcare and education business and is part of Steelcase’s strategy for continued growth in both markets. By further aligning the brands, Steelcase can leverage the consistency, global scale and broad appeal of the Steelcase brand across all of the industries it serves.
Bob Crain, Vice President of Strategic Markets at Steelcase, commented on the rebrand saying that, “Both the healthcare and education industry are in a time of great change. The delivery models in healthcare are changing from volume-based to value-based while at the same time in education they are shifting from passive learning to active learning. There is a lot of investment in infrastructure in both sectors, and Steelcase is in a unique position to help leading organizations understand how the places where people come together – for work, for learning and for health– can improve the experiences, wellbeing and outcomes of everyone involved.”
Steelcase® Health, formerly known as Nurture by Steelcase, will continue to advance the core belief in the “power of place” – to deliver greater connection, empathy and wellbeing for everyone involved in the experience of health. Steelcase® Health aims to help healthcare organizations address high-priority issues including total cost management, revenue generation, health outcomes and patient satisfaction.
Steelcase® Education, formerly Steelcase Education Solutions, will continue to build on its research to provide insights and solutions for the new classroom paradigm; a learning ecosystem, that carefully considers and intentionally designs for the intersection of pedagogy, technology and space.
For over 100 years, Steelcase Inc. has helped to create great experiences – wherever work happens – for the world’s leading organizations, across industries. We demonstrate this through our family of brands – including Steelcase®, Coalesse®, Designtex®, Details®, PolyVision® and Turnstone® . Together, they offer a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including over 800 dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal 2014 revenue of $3.0 billion.
Aideen Doherty, Steelcase (email@example.com)
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