Proceeds Earned Through Walkstation® “Walk for Good” Walk-a-Thon for Needy Children
January 8, 2010 – Grand Rapids, MI – Steelcase Inc. (NYSE: SCS) the global leader in the office furniture industry, announced their donation to Friends of TOMS, a non-profit organization that provides shoes to children in impoverished areas. The donation was provided following a contest in which three teams were awarded a Steelcase Walkstation® Fitness Office, a height adjustable workstation with built-in treadmill, to compete in a two-week long walk-a-thon for needy children. Steelcase based its donation on the 450 total miles walked by the three teams, resulting in a $2,250 donation.
Entrants in the Walkstation Contest submitted a two-minute video explaining why their team should receive a Walkstation. The three winning teams included the McCullough family of New Hampshire, MTCDC, an engineering services company located in Virginia and Reagan Marketing & Design of Michigan. Upon receiving their Walkstation, each team competed in the walk-a-thon while recording their progress and sharing their experience on Twitter. The competition goal was to raise awareness of the needy children in impoverished areas as well as the importance of active movement throughout the work day.
“We had a fantastic time walking for TOMS,” said Lisa Godenick, director of process, standards and professionalism at MTCSC. “Because it was such a great cause, our team would rotate — coming in early and staying until 8pm on some nights. One of our team members lost five pounds! I think each of us lost at least a pound or two over those two weeks while working. It’s such a great way to work and let your creative juices really start flowing.”
Mary Reagan Shapton, founder of Reagan Marketing & Design adds, “The Walk-a-Thon with Steelcase and Friends of TOMS was a rewarding and inspiring experience for our entire staff. As we walked, we became more committed to TOMS and their mission to bring shoes to needy children around the world. Some of our clients even stopped by to take a turn on our Walkstation, and many of them made additional personal donations to Friends of TOMS. It was a fun and wonderful way to work as a team, and we continue to incorporate the Walkstation into our work lives.”
Friends of TOMS is a non-profit organization that mobilizes, connects and empowers supporters of TOMS Shoes’ One for One Movement. TOMS Shoes was founded on a simple promise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Since its beginning, TOMS has given over 150,000 pairs of shoes to children in need through the One for One model. Because of caring customers around the world, TOMS plans to give over 300,000 pairs of shoes to children in need around the world in 2009.
About Steelcase Inc.
Steelcase Inc. helps create great experiences – wherever work happens. Our brands offer a comprehensive portfolio of workplace furnishings, products and services, inspired by nearly 100 years of insight gained serving the world’s leading organizations. We are globally accessible through a network of channels, including over 650 dealers. We design for social, economic, and environmental sustainability. Steelcase is a global, publicly traded company leading our industry with fiscal 2009 revenue of approximately $3.2 billion.
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