360 Focus: Creativity, Work and the Physical Environment

Creativity  — the innate human ability to generate ideas, solve difficult problems and exploit new opportunities – is the fuel for innovation and an essential ingredient for business growth. Not only the domain of artists, it is a process in which we can all engage.

The demand and desire for creativity at work has never been stronger. 360 Focus looks at the drivers shaping today’s need for creativity in business and how organizations can create cultures that holistically and dynamically support the many activities that comprise the creative process. To meet this imperative, people need an ecosystem of places and technologies that can inspire new ways of thinking and fuel creativity to create value for business and society.

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