Steelcase’s Be my guest® Receives Singapore Good Design Award (SG Mark)
What started as an effort to address a growing workplace challenge has now been recognized with one of Singapore’s leading design accolades. Steelcase’s Be my guest® has received the Singapore Good Design Award (SG Mark), recognizing its human-centered approach that supports how people focus, connect and collaborate more effectively at work.
More than just a phone pod, Be my guest® is a collection of workplace destinations that brings together enclosed booths, collaboration setting and connective spaces to support the many ways people work today. The award celebrates excellence in design and innovation that positively impacts business, communities and everyday experiences.
Our latest Work Better research found that one of the strongest drivers of a better workplace experience is choice. When people can choose where and how they work, they feel more engaged, productive and supported. Be my guest® responds to this need by creating a range of destinations for focus, connection and collaboration, helping people find the space that best supports the task at hand.
This recognition is a celebration of the people behind it, our Workspace Futures team who uncovered the need, the designers who explored new possibilities, and the teams across product development, manufacturing, marketing and sales who brought the vision to life.
“Be my guest® is a great example of leading with insights about how space can adapt to changing behaviors at work. In this case, it led to us reimaging how a simple pod could transform into a dynamic kit of parts – enabling designers to solve for users’ needs for easy access to varying levels of privacy and at the same time a chance to collaborate and engage with each other. Working in agile sprints and learning cycles, and seamless collaboration across Steelcase and Orangebox teams, brought Be my guest® to life in record time! This award is a celebration of that collective effort, and how thoughtful design can impact the workplace experience.”
Navedita ShergillDirector, Product Marketing, APAC
At its core, Be my guest® is about creating choice. Bringing together enclosed acoustic booths, semi-open collaboration spaces and connective elements, it creates a more intuitive and adaptable workplace experience. Its architectural yet welcoming design language helps employees navigate the workplace more easily while supporting a variety of work modes throughout the day.
“Inspired by the way people naturally move between different modes of work throughout the day, Be my guest® provides a sanctuary within the workplace, offering acoustic separation, comfort and a sense of enclosure while remaining connected to the wider environment. Ultimately, it empowers people to choose how and where they work, helping organizations create more engaging, inclusive and effective workplaces.”
Richard DrewHead of Design (Interior Architecture), Orangebox
As organizations continue to rethink the role of the office, Be my guest® demonstrates how thoughtful design can respond to real human needs while creating better experiences at work. The Singapore Good Design Award is an acknowledgement of our ongoing commitment to creating spaces that help people work better, and of the many people whose creativity, expertise and collaboration made it possible.
About Steelcase
Steelcase is a global design and thought leader in the world of work. Our purpose is to help the world work better. Along with more than 25 creative and technology partner brands, we research, design and manufacture furnishings and solutions for many of the places where work happens — including office, learning and health environments. Together with our 11,300 employees, we’re working toward better futures for the wellbeing of people and the planet. Our solutions come to life through our global community of expert Steelcase dealers in approximately 790 locations, store.steelcase.com and other retail partners. For more information, visit Steelcase.com.