{"id":840834,"date":"2024-05-29T14:29:34","date_gmt":"2024-05-29T18:29:34","guid":{"rendered":"https:\/\/www.steelcase.com\/?p=840834"},"modified":"2024-08-05T13:29:51","modified_gmt":"2024-08-05T17:29:51","slug":"pattern-of-pride","status":"publish","type":"post","link":"https:\/\/www.steelcase.com\/research\/articles\/topics\/people-planet\/pattern-of-pride\/","title":{"rendered":"Pattern of Pride"},"content":{"rendered":"

A row of six brightly-colored chairs, each representing a color of the LGBTQ+ community\u2019s traditional rainbow flag and prominently displayed in Steelcase facilities globally, is a tradition for the company’s annual celebration of Pride month. At once simple and profound, the display is sponsored by the Steelcase Pride Business Inclusion Group \u2013 made up of employees from around the world \u2013 and is intended to reflect the connection between what the organization makes and one of its key commitments: fostering a culture of inclusion<\/a> and belonging for everyone. Now, the group is extending that recognition to more members of the community \u2013 in a new and innovative way.<\/p>\n

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The previous Steelcase Pride Chair Display as it appeared in 2023 in Grand Rapids, Mich., USA.<\/figcaption><\/figure>\n

Global Pride core team leader Melina Sinigos approached the Steelcase seating team with a new idea to make the chair display even more impactful. \u201cWe wanted to expand the colors. We wanted to show people of color, and people in the transgender and nonbinary communities that they belong, too,\u201d says Sinigos. Members of the Pride team and its allies partnered with Designtex and the Steelcase surface materials and industrial design teams to create a one-of-its-kind fabric called Addition Plus that features colorful addition signs that can be applied to most high-performance chairs. \u201cWe were already celebrating Pride through our chairs. So we thought \u2013 let\u2019s create something that has the full spectrum of colors on it \u2013 something that\u2019s super playful that I know I would want.\u201d<\/p>\n

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Designtex\u2019s digital printing process allows for small-batch production. Here is Addition Plus being printed at their facility in Portland, Maine.<\/figcaption><\/figure>\n
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The pattern features addition signs in all colors of the Progress Pride flag. The icons vary in size, creating the visual appearance of a waving flag.<\/figcaption><\/figure>\n<\/div>\n

Designed With Pride<\/h2>\n

Designed to include all of the colors, identities and orientations represented in the expanded Progress Pride flag<\/a>, Addition Plus is symbolically significant in a number of ways. Working closely with Pride team members, Steelcase industrial designer Jenna VanFleteren utilized the Designtex Digital Studio to select a pattern and then worked with Designtex\u2019s Custom Digital Printing<\/a> team to further customize the pattern over the course of dozens of iterations in applying Pantone Progress Pride colors to the design. Aside from the addition sign being intrinsically inclusive, the pattern never appears the same on any two chairs \u2013 capturing the individualism of the LGBTQ+ community. Moreover, the variation in color and size of the addition icons creates the visual appearance of a waving flag \u2013 a playful perk of the design\u2019s distinctiveness.<\/p>\n

\u201cWe\u2019ve definitely taken a lot of care to make it as accurate as possible and really represent the flag \u2013 thinking about movement within the pattern and having the variation in scale to make each chair unique,\u201d says VanFleteren. “The pattern becomes dynamic and lively when you see the collection of task chairs together. It’s like when a community of unique individuals comes together \u2013 there are some nice parallels there.”<\/p>\n

Designtex\u2019s digital printing process also allows for small-batch production, greatly reducing material waste. \u201cNot only is Steelcase standing behind one of our inclusion groups, we’re doing it in a resource-responsible way that minimizes waste both in the technology of the printing and in how it\u2019s designed,\u201d says Ashley Upchurch, a Steelcase senior product manager involved in the effort.<\/p>\n\"\"

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The collaborative team worked through dozens of iterations of the pattern design - here are just a few examples.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t

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Global Pride core team leader Melina Sinigos reviews the final version of the Addition Plus fabric.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t

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The Addition Plus pattern\u2019s colors intentionally match the exact Pantone colors used in the Progress Pride flag.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n

Making Space For All<\/h2>\n

Initially, the Pride Business Inclusion Group intended Addition Plus to be part of an internal celebration that would be instantly visible when someone walks into several of the Steelcase facilities that will be featuring Pride displays in June. The fabric got such a positive response from employees and leaders, the team decided to make it available on Steelcase Store to offer more people the opportunity to \u2018spread the Pride<\/a>,\u2019 and bring the fabric into their own workspace.<\/p>\n

\u201cThis is something physical and intentional that requires a lot of planning and resources,\u201d says Israel Ramos, a Steelcase Pride team member, who previously helped lead the Pride team in Mexico.<\/p>\n

\u201cYou can see it and show it; this pattern can open up a conversation.\u201d<\/p>Israel RamosSteelcase Pride Team Member<\/span><\/cite><\/blockquote>\n

Ramos says the company-wide support and commitment \u2013 made from all levels within the company \u2013 speaks volumes to the LGBTQ+ community. \u201cPersonally, it makes me feel seen by our leadership and those signals help me feel supported and more confident to be myself,\u201d Ramos says.<\/p>\n

Sinigos agrees. \u201cThe small things matter \u2013 seeing this textile means an open door to a safe space, an open door to accepting all people,\u201d she says. \u201cIt means a lot to people like myself, to step into an office and see a chair with this textile and immediately know I belong.\u201d<\/p>\n

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Addition Plus is available on most high performance chairs through Steelcase Store.<\/figcaption><\/figure>\n
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Steelcase is working toward a future where all people feel seen, heard and valued, so they can thrive at work and in the world. Steelcase employees and members of the Steelcase Pride team want to share Addition Plus broadly, and it is now available to order in the U.S. and Canada on store.steelcase.com \u2013 helping everyone signal support and belonging in their own spaces.<\/p>\n

Order your Addition Plus<\/em> chair on the Steelcase Store<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Steelcase recognizes and celebrates Pride by offering a new employee-created fabric design that incorporates all the colors and identities of the LGBTQ+ community.<\/p>\n","protected":false},"author":20507,"featured_media":842312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"topic":[47680,47663],"class_list":["post-840834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","industry-workplace","topic-design","topic-people-planet"],"acf":[],"yoast_head":"\nLGBTQ+ Pride Fabric Design - Steelcase<\/title>\n<meta name=\"description\" content=\"Steelcase is showing its Pride with a seating fabric design that celebrates all members of the LGBTQ+ community. 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