{"id":481832,"date":"2019-12-04T09:39:54","date_gmt":"2019-12-04T14:39:54","guid":{"rendered":"https:\/\/www.steelcase.com\/?p=481832"},"modified":"2023-01-14T00:53:59","modified_gmt":"2023-01-14T05:53:59","slug":"inside-goops-revamped-new-york-office","status":"publish","type":"post","link":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/","title":{"rendered":"Inside goop\u2019s Revamped New York Office"},"content":{"rendered":"

Gwyneth Paltrow started goop in 2008 to share her favorite things with her friends. Since then, the modern lifestyle brand has grown to become an aspirational site for millions of people seeking beauty, fashion, wellness or home advice.<\/p>\n

Your mind, body and spirit are intertwined, according to goop<\/a>. So, it\u2019s no surprise to learn that when it came time to revamp their New York workplace, it needed to reflect their values. The New York City office houses 38 employees in approximately 2,000 square feet. And the team describes themselves as a collaborative bunch.<\/p>\n

\u201cWe love to bounce ideas off one another,\u201d says Megan O\u2019Neill, senior beauty editor at goop. \u201cOur office is a loft so the open, airy set up inspires lots of chatting and chiming in, and then we have meeting rooms<\/a> and cozy nooks and couches for smaller brainstorms or for when someone wants a little privacy.\u201d<\/p>\n

Their redesigned space in the Flatiron district of New York is bright and airy. Team members tend to move around throughout the work day \u2014 getting work done in a variety of spaces.<\/p>\n

\u201cWorkplace health is paramount at goop,\u201d says O\u2019Neill. \u201cWe\u2019re mindful to not stay hunched over our laptops for too long. You\u2019ll often find us on group walk breaks, chatting over a cup of matcha, or simply taking a laptop free moment to get some fresh air.\u201d<\/p>\n

\"SILQ<\/p>\n

When it is time to sit and get work done, they need to be comfortable and inspired. During their design process, goop reached out to Steelcase to add SILQ chairs<\/a>. SILQ is a chair that transforms seating through design. Through an innovation in materials science and a patent-pending process, Steelcase designers and engineers created a new high-performance composite material. The result is a chair that responds uniquely to each individual with only one adjustment\u2014 height. It\u2019s designed for the nomadic way people work today.<\/p>\n

\u201cThey\u2019re incredibly comfy chairs and naturally respond to the body\u2019s movements,\u201d says O\u2019Neill. The sculptural quality of SILQ makes it a perfect canvas for designers to express their unique vision. Designtex fabric (texture: Everywhere, color: Sweet<\/a>) complements the dusty pink walls and white accents at goop, giving it a look and feel you would recommend to a friend.<\/p>\n

It\u2019s a place that perfectly encapsulates the work being done inside of it. To see inside goop\u2019s new space, visit its website<\/a>. Find out more information about SILQ chairs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

goop, a lifestyle brand founded and helmed by Gwyneth Paltrow, asked for SILQ chairs when it came time to redesign their New York space.<\/p>\n","protected":false},"author":15,"featured_media":481857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"topic":[47680],"class_list":["post-481832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","industry-workplace","topic-design"],"acf":[],"yoast_head":"\nWellbeing & Communication in Goop\u2019s Office Design | Steelcase<\/title>\n<meta name=\"description\" content=\"Lifestyle brand goop wanted to expand employee well-being and collaboration, so they turned to Steelcase's revolutionary and ergonomic office chair, SILQ.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wellbeing & Communication in Goop\u2019s Office Design | Steelcase\" \/>\n<meta property=\"og:description\" content=\"Lifestyle brand goop wanted to expand employee well-being and collaboration, so they turned to Steelcase's revolutionary and ergonomic office chair, SILQ.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/\" \/>\n<meta property=\"og:site_name\" content=\"Steelcase\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-04T14:39:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-14T05:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.steelcase.com\/image\/upload\/c_fill,dpr_auto,q_70,h_600,w_1200\/v1575469607\/www.steelcase.com\/2019\/12\/04\/19-0131089.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Areli Arellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Areli Arellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wellbeing & Communication in Goop\u2019s Office Design | Steelcase","description":"Lifestyle brand goop wanted to expand employee well-being and collaboration, so they turned to Steelcase's revolutionary and ergonomic office chair, SILQ.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/","og_locale":"en_US","og_type":"article","og_title":"Wellbeing & Communication in Goop\u2019s Office Design | Steelcase","og_description":"Lifestyle brand goop wanted to expand employee well-being and collaboration, so they turned to Steelcase's revolutionary and ergonomic office chair, SILQ.","og_url":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/","og_site_name":"Steelcase","article_published_time":"2019-12-04T14:39:54+00:00","article_modified_time":"2023-01-14T05:53:59+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/images.steelcase.com\/image\/upload\/c_fill,dpr_auto,q_70,h_600,w_1200\/v1575469607\/www.steelcase.com\/2019\/12\/04\/19-0131089.jpg","type":"image\/jpeg"}],"author":"Areli Arellano","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Areli Arellano","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/#article","isPartOf":{"@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/"},"author":{"name":"Areli Arellano","@id":"https:\/\/www.steelcase.com\/#\/schema\/person\/2f8efe95c5ad8253b4a674dbcfefe5cd"},"headline":"Inside goop\u2019s Revamped New York Office","datePublished":"2019-12-04T14:39:54+00:00","dateModified":"2023-01-14T05:53:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/"},"wordCount":413,"commentCount":0,"publisher":{"@id":"https:\/\/www.steelcase.com\/#organization"},"image":{"@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/#primaryimage"},"thumbnailUrl":"https:\/\/images.steelcase.com\/image\/upload\/v1575469607\/www.steelcase.com\/2019\/12\/04\/19-0131089.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/","url":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/","name":"Wellbeing & Communication in Goop\u2019s Office Design | Steelcase","isPartOf":{"@id":"https:\/\/www.steelcase.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/#primaryimage"},"image":{"@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/#primaryimage"},"thumbnailUrl":"https:\/\/images.steelcase.com\/image\/upload\/v1575469607\/www.steelcase.com\/2019\/12\/04\/19-0131089.jpg","datePublished":"2019-12-04T14:39:54+00:00","dateModified":"2023-01-14T05:53:59+00:00","description":"Lifestyle brand goop wanted to expand employee well-being and collaboration, so they turned to Steelcase's revolutionary and ergonomic office chair, SILQ.","breadcrumb":{"@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/#primaryimage","url":"https:\/\/images.steelcase.com\/image\/upload\/v1575469607\/www.steelcase.com\/2019\/12\/04\/19-0131089.jpg","contentUrl":"https:\/\/images.steelcase.com\/image\/upload\/v1575469607\/www.steelcase.com\/2019\/12\/04\/19-0131089.jpg","width":3200,"height":1800,"caption":"360 magazine inside goops revamped new york office"},{"@type":"BreadcrumbList","@id":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/inside-goops-revamped-new-york-office\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.steelcase.com\/"},{"@type":"ListItem","position":2,"name":"Inside goop\u2019s Revamped New York Office"}]},{"@type":"WebSite","@id":"https:\/\/www.steelcase.com\/#website","url":"https:\/\/www.steelcase.com\/","name":"Steelcase","description":"","publisher":{"@id":"https:\/\/www.steelcase.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.steelcase.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.steelcase.com\/#organization","name":"Steelcase","url":"https:\/\/www.steelcase.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.steelcase.com\/#\/schema\/logo\/image\/","url":"https:\/\/images.steelcase.com\/image\/upload\/v1531399627\/sc_core_424_sm-1.jpg","contentUrl":"https:\/\/images.steelcase.com\/image\/upload\/v1531399627\/sc_core_424_sm-1.jpg","width":331,"height":87,"caption":"Steelcase"},"image":{"@id":"https:\/\/www.steelcase.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.steelcase.com\/#\/schema\/person\/2f8efe95c5ad8253b4a674dbcfefe5cd","name":"Areli Arellano","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.steelcase.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/41fbafa4ace615b5ed6c37a375d49eca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41fbafa4ace615b5ed6c37a375d49eca?s=96&d=mm&r=g","caption":"Areli Arellano"},"sameAs":["https:\/\/www.steelcase.com"],"url":"https:\/\/www.steelcase.com\/research\/articles\/author\/aarellan-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2\/"}]}},"_links":{"self":[{"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/posts\/481832"}],"collection":[{"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/comments?post=481832"}],"version-history":[{"count":8,"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/posts\/481832\/revisions"}],"predecessor-version":[{"id":799429,"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/posts\/481832\/revisions\/799429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/media\/481857"}],"wp:attachment":[{"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/media?parent=481832"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.steelcase.com\/restapi\/wp\/v2\/topic?post=481832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}