{"id":430007,"date":"2019-01-21T10:52:51","date_gmt":"2019-01-21T15:52:51","guid":{"rendered":"https:\/\/www.steelcase.com\/?p=430007"},"modified":"2023-01-14T01:37:24","modified_gmt":"2023-01-14T06:37:24","slug":"tracking-office-trends-west-elm-design-qa","status":"publish","type":"post","link":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/tracking-office-trends-west-elm-design-qa\/","title":{"rendered":"Tracking Office Trends with West Elm: Design Q+A"},"content":{"rendered":"

With customers in more than 90 countries, there\u2019s no shortage of opportunities for West Elm to learn about how people want their spaces to look, feel and perform, especially with new office trends<\/a> on the rise. The modern home brand is now working with Steelcase to bring its signature design aesthetic into the workplace.<\/p>\n

West Elm<\/a><\/p>\n

360 had the chance to talk to Paulo Kos, West Elm vice president of Work & Contract Design. Kos started with West Elm in its infancy, designing furniture and lighting for people\u2019s homes. Three years ago, he was asked to lead design for the company\u2019s workplace and hospitality businesses. He described how West Elm designers create beautiful, compelling products through an intentional design practice. That practice, he says, is powered by a passion for design and putting people first, as well as an understanding of how people live and work.<\/p>\n\"\"

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New from the West Elm Work Collection<\/h3>\t\t\t\t\t\t\t

Featuring soft curves and supple details, West Elm Work Belle<\/a> offers a stylish retreat when you need a break from your desk. Instantly enhance any space with this modular sectional that supports solo work and small, collaborative clusters.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t

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New from the West Elm Work Collection<\/h3>\t\t\t\t\t\t\t

Pillow-like cushions inspired by Japanese zaisu sit atop a simple wooden platform, creating a contemporary minimalist escape. West Elm Work Boardwalk\u2019s<\/a> modular system provides plenty of seating, table surfaces and power access that can be tailored to your space.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t

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New from the West Elm Work Collection<\/h3>\t\t\t\t\t\t\t

West Elm Work Sterling\u2019s<\/a> sculptural silhouette and retro-inspired base brings a mid-century aesthetic to the modern office. Inspired by one of West Elm\u2019s best-selling products and adapted for the workplace, Sterling comes with a curated list of finish options for personalized expression.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t

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New from the West Elm Work Collection<\/h3>\t\t\t\t\t\t\t

A contemporary take on mid-century style, West Elm Work Brighton\u2019s<\/a> chairs, table surfaces and sofas work together to form endless configurations. Personalize even more by mixing materials, finish and fabric choices, and deco-friendly metal accents to create a completely unique look you won\u2019t find anywhere else.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n

360:<\/strong> West Elm is known for its close connection to its customers. How do you and your team identify the changing trends around what people want \u2014 even before they know it themselves?<\/p>\n

Paulo Kos:<\/strong> We have a direct line of communication and contact with our customers, and that unique insight keeps us ahead of the curve. There are so many different ways we interact with the customer \u2014 through our stores, online and social media \u2014 that provide us with a limitless well to tap for insight. We can see what they’re responding to as they respond to it. Some of these same people work in offices. So, we can see what they like in their homes and bring that into the workplace.<\/p>\n

We also have a trend team that travels a lot. Both our designers and trend team travel to trade shows as well as to cities, museums and art galleries for inspiration.<\/p>\n

When it comes to the home, we\u2019re constantly building on the looks we\u2019re creating because the reality is people don\u2019t change their homes completely all the time. Homes usually evolve. You might get a new sofa, but everything else might stay the same. It\u2019s about building onto these existing spaces. With the workplace, there\u2019s the same ability to update certain spaces such as lounge areas or the accessories found around the office. That\u2019s something we do constantly to make spaces feel fresh and new.<\/p>\n

360:<\/strong> How would you describe you and your team\u2019s design approach?<\/p>\n

PK:<\/strong> In addition to first-in-class industrial design, we employ a team of textile designers, artists and sculptors. Their work \u2014 combined with our strength in sourcing \u2014 provide a unique hand and distinctive material voice within the home and office design space.<\/p>\n

360:<\/strong> What was it like transitioning from designing for the home to designing for the office? What similarities and differences do you see between residential and commercial design?<\/p>\n

PK:<\/strong> It was daunting, but also exciting. It’s a way to bring what I’ve been doing for more than 12 years into a whole new space. As a trendsetting residential brand, West Elm\u2019s modern design prowess and fast-turnaround product design process are a natural fit for the office application.<\/p>\n

You\u2019re taking something that\u2019s completely outside of the office and redistilling it into something new. We\u2019re trying to create spaces where people want to be, where they feel comfortable and at ease. With more and more people working both from home and the office, work is no longer bound to a specific place. Home and the office are more connected than ever.<\/p>\n

It’s definitely been a learning experience, and I’ve learned so much from our partners. That\u2019s the great thing about working with Steelcase, they’re the leaders in the industry. Working with them is a great education.<\/p>\n

It’s interesting to see what works in both environments, and what we can take from the home and bring into the office to create an inviting space. West Elm has always been about modern design and comfort, so we’re uniquely poised to do that because of the materials, textiles and colors we work with. It’s the perfect palette to bring into the office to create the residential look everybody’s talking about.<\/p>\n\"\"

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West Elm Work Collection<\/span><\/div>\n\t\t\t\t\t\t\tOpen image tooltip<\/b><\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t
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West Elm Work Collection<\/h3>\t\t\t\t\t\t\t

The West Elm Work Collection<\/a>
\nrepresents Steelcase and West Elm\u2019s unique perspective as partners - West Elm\u2019s signature modern aesthetic along with Steelcase\u2019s workplace expertise. (Shown here: West Elm Work Conover Plinth Sectional, West Elm Work Slope Lounge Chair, West Elm Work Boerum Coffee Table, West Elm Work Linear C-Table)<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t

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West Elm Work Collection<\/span><\/div>\n\t\t\t\t\t\t\tOpen image tooltip<\/b><\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t
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West Elm Work Collection<\/h3>\t\t\t\t\t\t\t

Steelcase adds to its extensive portfolio with the addition of the West Elm Work Collection<\/a>, giving designers easy access to a diverse range of options for the new ways people are working today. (Shown here: West Elm Work Mesa Sectional, West Elm Work Lucas Swivel Chair, West Elm Work Lily Pad Nesting Table)<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t

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West Elm Work Collection<\/span><\/div>\n\t\t\t\t\t\t\tOpen image tooltip<\/b><\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t
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West Elm Work Collection<\/h3>\t\t\t\t\t\t\t

Since 2015, West Elm<\/a> has been bringing its residential sensibility and distinct modern filter to the office. Now, the West Elm Work Collection is available through the industry-leading Steelcase dealer network. (Shown here: West Elm Work James Harrison Settee, West Elm Work Lily Pad Nesting Tables, West Elm Work Nolan Side Table)<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t

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West Elm Work Collection<\/span><\/div>\n\t\t\t\t\t\t\tOpen image tooltip<\/b><\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t
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West Elm Work Collection<\/h3>\t\t\t\t\t\t\t

The West Elm Work Collection<\/a> is the latest collaboration within the Steelcase partner portfolio, becoming the industry\u2019s largest network of makers and creators of products for the workplace. (Shown here: West Elm Work James Harrison Settee, West Elm Work Horizon Narrow Coffee Table, West Elm Work Nolan Side Table)<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n

360:<\/strong> What workplace trends do you expect to see in the next year or two?<\/p>\n

PK:<\/strong> Companies want to give people more choice in how they work. Historically, you had your desk, you sat at your desk, you did your work for eight hours and then you went home. Today, people are much more flexible. They work from sofas<\/a>, from home, from taxis. We\u2019re always on the go and online. It’s about taking that, translating it into new ways to work and giving people new tools to work with.<\/p>\n

More than ever, we\u2019re bringing the authenticity of our homes into the office. Typically, you find more natural and authentic materials in homes. You might have some vintage pieces or an eclectic assortment of objects in your home, whereas offices tend to have the same look repeated over and over. The modern, forward-thinking workplace will bring that eclecticism \u2014 as well as the warmth of the materials into the office. Think \u2014 natural woods with real wood grain and plush textiles. Some of our metals are on the raw side, so you see through the finish into the actual steel.<\/p>\n

Another constant trend is wellness which isn\u2019t just about sit-to-stand desks or ergonomic ball chairs. Emotional wellness and wellbeing is imperative \u2014 making people feel comfortable and relaxed at their place of work. You do much better work when you’re relaxed. Nobody wants to be stressed out.<\/p>\n

360:<\/strong> You have a space in Brooklyn where you test and review upcoming products to envision what the store will look like in the future. How does it inform your ability to spot and respond to trends?<\/p>\n

PK:<\/strong> We’re lucky to have a \u201cmock store\u201d here at our Brooklyn headquarters. On the residential side, we typically work on product about 16 months ahead of its launch. Just before placing orders, we bring all the furniture, textiles, decorative accessories and lighting together and stage it as if it was in the store. It’s an opportunity to evaluate and edit the whole look, to see what we\u2019ve done and where we\u2019re going, and to identify opportunities to chase or develop for a future season.<\/p>\n

360:<\/strong> You also use your own office like a lab to learn what people are responding to and how they use your furniture. What are you learning?<\/p>\n

PK:<\/strong> West Elm moved into a new building \u2014 a renovated warehouse on the Brooklyn waterfront \u2014 a few years ago. Our previous office didn’t have informal spaces. We were busting at the seams, so everything was benching and desking. Our new space offers a variety of areas with sofas and sectionals which was different for us. It was amazing to see all of those lounge spaces absolutely full on day one. There wasn’t an empty seat. It was very clear that this is what people wanted, to feel more comfortable. They don’t want to be chained to their desks.<\/p>\n

360:<\/strong> What are your thoughts on balancing desk work and away-from-the-desk work?<\/p>\n

PK:<\/strong> Both are needed because no two people are exactly the same. People want different things. There are people here in our office who are constantly at their desks. They like having the horizontal surface where everything is in one place, and that’s how they work best. Then, there are people who prefer to be more relaxed and sit on a sofa, maybe with their tablet or laptop. Different people and different tasks require different types of environments.<\/p>\n

Desks will always be an office staple. There are some types of work that will always need that solution. But, especially in our office, we have so many different types of tasks being done \u2014 from design to finance to marketing. Everybody’s doing different things that require different solutions, as well as different kinds of spaces to work in.<\/p>\n

360:<\/strong> As a designer, do you have favorite places you go for inspiration?<\/p>\n

PK:<\/strong> New York is an incredible place to be. There\u2019s always something to look at from vintage shops to high fashion to art galleries. But, it depends on what you’re looking for. Inspiration tends to hit you when you’re not looking for it.<\/p>\n

A portfolio of products from Steelcase and West Elm, the West Elm Work Collection<\/a> is inspired by residential design and made to withstand the wear and tear of the office. Explore West Elm.<\/a><\/p>\n

\n

\"WestPaulo Kos is the vice president of design for West Elm\u2019s Work & Contract division, where he leads the team responsible for developing all contract products for the architecture and design community. A key member of West Elm\u2019s design team at the company\u2019s 2002 launch, Paulo worked on furniture, lighting and functional accessories for the brand prior to joining the Contract division. A graduate of Brown University and Pratt Institute, he has a combined education in industrial design, the arts and architecture.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

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