{"id":426396,"date":"2018-12-03T10:36:32","date_gmt":"2018-12-03T15:36:32","guid":{"rendered":"https:\/\/www.steelcase.com\/?p=426396"},"modified":"2023-01-14T01:36:06","modified_gmt":"2023-01-14T06:36:06","slug":"human-nature","status":"publish","type":"post","link":"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/human-nature\/","title":{"rendered":"Human Nature"},"content":{"rendered":"<p>To help us understand what wood veneer purchaser Mark Schild does, he offered to tell us about a recent Friday afternoon.<\/p>\n<p>\u201cI got a call on my cell. I was at the wood plant and a guy I work with told me he\u2019d just gotten some great logs that I might be interested in. Whatever else I had planned didn\u2019t matter. I jumped in my truck, drove downtown to look at them and bought them on the spot,\u201d he said.<\/p>\n<p>Mark is the one person at Steelcase responsible for buying wood for the largest maker of office furniture in the world. He is ready to hop in his truck or jump on a plane to get the wood that will delight customers and meet Steelcase quality and <a href=\"https:\/\/www.steelcase.com\/discover\/steelcase\/sustainability\/\">sustainability standards<\/a>. He\u2019s responsible for knowing what kind of wood designers and customers will want even before they order it. And, if there\u2019s a need for a custom fit, he knows how to find exactly the right look for the right office. Mark hand selects 80-85% of the millions of square feet of wood veneer that will be used this year.<\/p>\n<p>It\u2019s a big job. For Mark, it\u2019s a family job. He\u2019s one of five family members who works at the Steelcase wood plant in Kentwood, Michigan.<\/p>\n<p>\u201cI love wood. You\u2019re never going to find any logs that are the same. It is alive, part of nature,\u201d he says. \u201cIt feels warmer. You can give it the tap test \u2014 just tap it with your fingernail and you can tell if it\u2019s real wood.\u201d<\/p>\n<div class=\"social-embed-container video-container\">\n<p class=\"post-video\"><button type=\"button\" class=\"vex-video vex-open has-button\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/oUREnvOsOGw\/hqdefault.jpg\" alt=\"Steelcase Wood Solutions\" class=\"video-thumb\"><img decoding=\"async\" class=\"play-video\" src=\"https:\/\/dumy1g3ng547g.cloudfront.net\/content\/themes\/steelcase\/img\/play.png\" alt=\"Watch the video\"><\/button><script type=\"text\/html\"><\/p>\n<header>Steelcase Wood Solutions<\/header>\n<div class=\"content-well\">\n<div class=\"video-wrap\"><iframe \n\t\t\t\t\t\twidth=\"700\" \n\t\t\t\t\t\theight=\"400\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.youtube.com\/embed\/oUREnvOsOGw\">\n\t\t\t\t<\/iframe><\/div>\n<\/div>\n<p><\/script><\/p>\n<\/div>\n<h3><strong>How do you select the wood?<\/strong><\/h3>\n<p>Getting wood from the forest to the office is both complex and straightforward. A logger cuts down the trees and lines them up on the ground. Then, they auction the logs. An experienced mill worker looks at the bark and the end grain to help them make a determination if it\u2019s going to be a good log before they have a chance to cut into it. The way they go about it is reminiscent of those home improvement shows where flippers bid on foreclosed homes before they can see inside of them. They use their experience and the clues they can gather from the outside of the home to make the best bid.<\/p>\n<p>After the wood is secured, they bring it to the mill, process and grade it. And, that\u2019s where Mark gets involved.<\/p>\n<p>\u201cEverybody knows everybody. I get a call and they might send me a picture or I\u2019ll get out there to see it and I negotiate one log at a time,\u201d he proudly explains.<\/p>\n<p>He looks at the grain and color of the log and the marks that make up its character. He analyzes the true nature of the wood taking care to avoid influences from the environment, building lighting or nearby wall or furniture colors that can distort what\u2019s seen by the naked eye. His colleagues at the wood plant use a custom camera and a special light to ensure their wood categorizations are consistent over time and with what Mark sees in the field. A similar, smaller system is being developed that eventually Mark will take with him when he inspects wood away from the plant.<\/p>\n<hr \/>\n<h3>REIMAGINING YOUR WORKPLACE<\/h3>\n<p>Discover new <a href=\"https:\/\/www.steelcase.com\/wood-solutions\/\">wood solutions<\/a> to make the places we work more like the places we love to be.<\/p>\n<p><a class=\"button button-gray\" href=\"https:\/\/www.steelcase.com\/wood-solutions\/#supporting-how-you-work\" rel=\"noopener noreferrer\"><strong>Request Your Copy<\/strong><\/a><\/p>\n<hr \/>\n<div class=\"h3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-large wp-image-421433\" src=\"https:\/\/steelcase-res.cloudinary.com\/image\/upload\/c_limit,dpr_auto,q_70,h_1024,w_1024\/v1540230871\/www.steelcase.com\/2018\/10\/22\/18-0108434-1.jpg\" alt=\"\" width=\"1024\" height=\"1024\" \/><\/div>\n<h3>What\u2019s hot right now?<\/h3>\n<p>According to Mark, the current trend is clean, modern, light colored wood. Fifteen years ago, it was about dark finishes like dark walnut and cherry. Now, it\u2019s almost all clear coat. People want to see the natural color of the wood and all the imperfections that make it unique. That makes his job more challenging, but also more rewarding. Sometimes he works directly with the customer and they exchange pictures to find the perfect color and grain.<\/p>\n<p>He says rift white oak is especially popular right now and not just in the workplace. Interestingly enough, the structure of its grain means white oak is the only wood fit for bourbon barrel brewing. The explosion in craft brewing is driving up the demand.<\/p>\n<h3>Why relationships matter?<\/h3>\n<p>Finding wood that meets Forest Stewardship Council and Steelcase grade standards requires close relationships. Mark\u2019s been at Steelcase for 22 years. His predecessor had more than 40 years seniority and Mark shadowed him for four years before starting his current role. He relies on close relationships across the globe to get his customers what they\u2019re seeking.<\/p>\n<p>\u201cToday, more and more customers know what they are looking for. They want a custom, quality space that\u2019s unlike any other,\u201d he said. \u201cWood is a way to do that. If we\u2019re meeting our customers expectations, then it\u2019s all worth it.\u201d<\/p>\n<hr \/>\n<h3>REIMAGINING YOUR WORKPLACE<\/h3>\n<p>Discover new wood solutions to make the places we work more like the places we love to be.<\/p>\n<p><a class=\"button button-gray\" href=\"https:\/\/www.steelcase.com\/wood-solutions\/#supporting-how-you-work\" rel=\"noopener noreferrer\"><strong>Request Your Copy<\/strong><\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-426685 size-thumbnail\" src=\"https:\/\/steelcase-res.cloudinary.com\/image\/upload\/c_fill,dpr_auto,q_70,h_100,w_100\/v1544039154\/www.steelcase.com\/2018\/12\/05\/18-0113139.jpg\" alt=\"\" width=\"100\" height=\"100\" \/> Mark Schild is the veneer procurement specialist at Steelcase. His career spans more than two decades at Steelcase. He\u2019s been purchasing wood veneer for five years. He\u2019s spent much of his career in the wood plant as operations manager, zone leader and machine operator.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet the person behind hand selecting millions of square feet of wood veneer each year for Steelcase customers.<\/p>\n","protected":false},"author":15,"featured_media":426414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"topic":[47680,47663],"class_list":["post-426396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","industry-workplace","topic-design","topic-people-planet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Wood Veneer to Bring Nature Into the Workplace - Steelcase<\/title>\n<meta name=\"description\" content=\"When it comes to quality and sustainability standards, meet the person behind hand-selecting 13 million square feet of wood veneer that Steelcase will use this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.steelcase.com\/research\/articles\/topics\/design\/human-nature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Wood Veneer to Bring Nature Into the Workplace - 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