How BMW Is Driving Innovation

As the world’s best-selling manufacturer of luxury cars, creativity has been important to the success of the BMW Group. A century-old company, it has achieved an impressive tradition of innovation.

About the Newest 360 Issue: Cultivating Creativity at Work

The newest issue of 360 Magazine explores why and how workplaces should support this creative shift. Chris Congdon, 360 editor and director of global research at Steelcase, joins 360 Real Time to discuss why the latest issue is focusing on creativity and to tell us about new ways you can enjoy 360.

Skylar Tibbits on a 3D Printing Breakthrough

Founder of MIT’s Self-Assembly Lab, Skylar Tibbits, partnered with Steelcase to explore the future of furniture personalization. His creative, innovative team helped break 3D printing barriers.

Tim Brown on Leading Creative Organizations

IDEO’s Tim Brown talks about the three roles leaders have in creatively-competitive organizations and how to assess the creativity of a company.

Related: Deep dive into our creativity research by downloading 360 Focus: Creativity, Work and the Physical Environment .

What We’re Reading

We’ve put together a small library of some of our favorite books about creativity. They’ve inspired us, and we hope they inspire you, too.

Q + A with Tim Brown

He’s the CEO and president of IDEO, the global design consultancy that’s been ranked among the 10 most innovative companies in the world. Who better to talk about how organizations can encourage creativity or kill it?

Making of NeoCon: Fueling Creativity

The creative process is on display as people converge and diverge to generate, share and refine ideas that will end up at NeoCon.

Photos: Inspiration Behind Creative Spaces

Like every organization, each Creative Spaces application will be unique. Photos take you inside the initial five Creative Spaces.

The Future of Work Is Creative

Microsoft and Steelcase are coming together for the first time to help boost creativity at work. Sara Armbruster, vice president of strategy, research and new business innovation for Steelcase, talks about this new partnership and why the two companies are starting by tackling creativity. Plus, hear how technology and place enhance creative behaviors.