Mobile workforce

The Future of the Workplace in Brazil

Recently, I participated in the Corenet Corporate Real Estate 2020 study, which looked at the future of corporate real estate on a global scale. Afterward, I could not stop thinking about how the study’s predictions, and Steelcase’s insights, were panning out in emerging markets. Were the global study’s findings valid in these growth markets too? Were there new trends in those workplaces not yet identified?

Like anyone else with a question today, I turned to Google. After a quick search, I found that there was still much to be discovered about work in emerging markets. So, at Steelcase, we decided to conduct our own study on the future of the workplace in Brazil.

With the help of the Brazilian chapter of Corenet and Steelcase Brazil, we conducted a survey of over 100 professionals and executives from leading organizations in several industries. We used the study’s results to predict what the Brazilian workplace will look like in 2020. Equipped with these findings we will continue to explore other emerging markets, striving to help leading organizations better understand and better prepare for the state of work, workers and the workplace. The workplace can be a powerful tool to help leaders build brand and culture and engage employees.

5 Key Predictions Our Study Revealed about Brazil’s Workplace in 2020

  • Global expansion and increased responsibilities will lead to an epidemic of overwhelm. Today, problems in the work environment like distractions and technology issues can lead to a loss of up to 44 days a year per employee, which corresponds to a loss of 17 percent in productivity. Workers will be asked to do more work, faster and the physical environment will need to support worker’s attention to help them think better.
  • Workers will have more choices over where to work. Currently, the main alternative ways of working used by organizations are flexible hours (65 percent), informal work areas (53 percent) and home office (47 percent). By 2020, 74 percent will have flexible hours and 64 percent a solid home office policy, while 72 percent of them will implement informal areas, followed by 67 percent of new collaboration zones.
  • Global teams will grow. Today, less than 50 percent of the work done by teams is done with all people present in the same place. That number will only continue to increase. Teamwork will increasingly be done in “mixed-presence” modes, (a few workers connecting to meetings from an outside location), with significant growth in “all-virtual” modes, (every participant joining the meeting from a different location).  This will affect mostly medium to large teams.
  • More workers will work away from the office. In 2014, people still worked mostly out of the office (89 percent), followed by travel (63 percent) and home office (56 percent) and third places (53 percent). The workplace ecosystem of the future will feature a significantly reduced use of the traditional workplace, only 47 percent working in the office, with most workers heading to their home office (72 percent), co-working spaces (68 percent) and third places (64 percent). Interestingly, 21 percent of workers see themselves using more and more public open spaces like parks and gardens.
  • The workplace will be used in a different way. While workers have this new freedom, the workplace will continue to be a significant strategic asset for organizations to bring their people together for collaboration, innovation and group cohesion. Currently, most workplaces in Brazil are designed for worker optimization (86 percent), fitting the most people in the building as possible. The second goal of workplace design is to increase employee collaboration (79 percent). In the near future, the workplace will be designed to balance worker mobility and connect with those outside of the main location (74 percent). Additionally, workplaces will be designed to give workers more choices over their workspace – including a variety of individual, focused spaces, collaboration areas and spaces for socializing (68 percent).

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Featured Topic:  Mobile workforce

Leave a Comment

  • Author


    I am always very curious on how a office-space designer balance the cool idea of spaciousness vs the rental per square feet that a company has to foot.

    We all love the current and future ideas of tomorrow workstation – but, at what cost ?

    • Author

      Izabel B. (Author)

      This is a very interesting question! Thanks for posting it.
      The role of the designer is to always look ahead with what one has learned from the past to create the future that can be. As technology evolves, cityscapes transform, behaviors adapt and ways of work change, the ways in which the work environment is designed need to respond to these natural movements. As the pressure for less real estate usage increases, so does the push for comfort, high technology and flexibility at work.
      So, how do designers do it? They use their capabilities and methodologies to create a sense of wellness that is not only about spaciousness, but that encompasses the idea of choice and control of where and when to work.

  • Author

    kelenjar getah bening di leher

    this website very very very nice !!.. 😀

  • Author

    Juliana F.

    Hi, Izabel,

    I’m working in a paper about the offices and co-working spaces in Brazil. Your article is very good, but I couldn’t understand the numbers on the paragraph “More workers will work away from the office”. I would like to have more details about your research (it can be in portuguese too).

    Thanks for your attention and congrats for your work based on Brazilian issues.


    • Author

      Izabel B. (Author)

      Hi Juliana, I will be glad to go over the data with you. I will send you a private note so we can set up a time to talk.
      Nos falamos em breve.

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