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Making of NeoCon: Fueling Creativity

The creative process is on display as people converge and diverge to generate, share and refine ideas that will end up at NeoCon.

Making of NeoCon

Organizations seeking growth and innovation need creative thinking to generate ideas and solve increasingly complex challenges. A joint survey conducted this year by Steelcase and Microsoft reveals a shift to creative work. Seventy-two percent of people believe their future success depends on their ability to be creative. Recently, Steelcase and Microsoft unveiled five Creative Spaces in New York — an immersive ecosystem designed to help people generate new ideas and move them forward.

A Look Ahead

Since the launch of Creative Spaces, work behind-the-scenes has continued. This year, at NeoCon, the collaboration between Steelcase and Microsoft continues as new iterations of Creative Spaces are revealed. These spaces bring together people, place and technology to enhance and encourage the creative process at work. The range of inspiring spaces celebrate design and materiality without sacrificing performance, creating places in which people want to work.

The Making of NeoCon

The creative process is not a linear one. It can be messy and involve a number of iterations.

The Making of NeoCon

Creative work is intensely demanding -- physically, cognitively and emotionally.

The Making of NeoCon

Maker spaces encourage quick switching between conversation, experimentation and concentration.

The Making of NeoCon

“We’re starting to see movement away from the traditional corporate
office toward workplaces that are more like creative studios,” says James Ludwig, vice president of global design for Steelcase.

The Making of NeoCon

Creativity is fundamentally about problem solving. This means it’s difficult, iterative and messy.

The Making of NeoCon

Making, modeling and prototyping are essential parts of the creative process.

The Making of NeoCon

Here is a behind-the-scenes look in the model shop at Steelcase during preparations for NeoCon 2017.

The Making of NeoCon

Finding the right balance between convergent and divergent thinking is a critical component to helping people unlock their creative potential at work.

The Making of NeoCon

The creative process is iterative. People spend time working together in big and small groups and time working alone. Here a designer reviews graphics that will end up being installed at NeoCon.

The Making of NeoCon

When creating analog and digital tools display graphics as preparations for NeoCon continue.

The Making of NeoCon

Design and materiality blend together at NeoCon. The spaces aim to inspire without compromising performance.

The Making of NeoCon

Materiality can help people feel inspired at work. The choices behind materials used at NeoCon are carefully considered.

The Making of NeoCon

You don’t have to go outside to experience nature. Biophilic design choices such as specific colors and patterns found in nature can enhance people’s wellbeing.

The Making of NeoCon

Writers, editors and designers proof the latest issue of 360 Magazine from Steelcase. The issue delves into the research behind the shift to creative work.

While news is made and awards are handed out at NeoCon, preparation for the show begins long before the unveilings in Chicago. Behind the headlines is a team of researchers, designers, engineers and many more dedicated to helping showcase how people can unlock their potential at work.

The ebb and flow of the creative process is actively on display as people converge and diverge to generate, share and refine ideas that will end up being presented at NeoCon. People work across teams connecting with colleagues in finance, operations, marketing, design and more. It’s these diverse, rich collaborations that can help produce the best ideas — just the kind of behaviors more organizations are hoping to harness.

The excitement is building around NeoCon 2017. If you can’t make it to Chicago, follow along with Steelcase for live interviews, photos from the show floor and daily updates.

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