Creativity

An Inside Look at Creative Spaces

Interior Design highlights the Steelcase showroom at NeoCon. But, the story doesn’t end there.

Making of NeoCon

Each year during NeoCon, architects and designers from all over the world converge on the Merchandise Mart in Chicago to see new trends, themes and solutions for commercial interiors. But, what happens when the cameras turn off, the lights dim and everyone goes home?

Creative ideas don’t start or stop in a NeoCon showroom. The creative process is far from linear with a clear beginning, middle and end. Instead, it’s an iterative process that ebbs and flows as people come together, break apart and come together again.

PRE-NEOCON

Prior to NeoCon, Steelcase and Microsoft unveiled five Creative Spaces in New York. The interrelated collection of technology-enabled spaces is designed to support idea generation,c collaboration, focus, making and respite. As the team began to prepare for a new showcase in Chicago, the spaces were reinterpreted to demonstrate an even broader range of products and features to foster creative work.

Prior to NeoCon, Steelcase and Microsoft unveiled five Creative Spaces in New York. The interrelated collection of technology-enabled spaces is designed to support idea generation, collaboration, focus, making and respite. As the team began to prepare for a new showcase in Chicago, the spaces were reinterpreted to demonstrate an even broader range of products and features to foster creative work.

Making of NeoCon

Creativity is fundamentally about problem solving. This year at NeoCon, the Steelcase showroom explored how to help people and organizations harness their creativity.

Making of NeoCon

Making of NeoCon

Making, modeling and prototyping are essential parts of the creative process.

Making of NeoCon

When designing to boost creativity, embed authentic design elements and materiality to create emotional connections.

Making of NeoCon

To build a fluid ecosystem of Creative Spaces, appropriately scale spaces and zones to meet individual, team and organizational needs.

Making of NeoCon

Create “safe havens” for moments of privacy in order to help nurture people’s creative confidence.

Making of NeoCon

Another way to nurture creative confidence is to provide co-creation tools so everyone can contribute and interact.

Making of NeoCon

A room that is private, protected and absent of stimuli can support solitude and individual think time — an important part of the creative process.

Making of NeoCon

Each Creative Space is intentionally designed to support the needs of teams and individuals as they move through different stages of the creative process.

DURING NEOCON

At NeoCon 2017, IIDA and Contract Magazine awarded Steelcase best large showroom.
Since then, Steelcase researchers and designers have continued to garner learnings and generate conversation around the theme of creativity. Interior Design recently released a video in which the magazine interviewed Steelcase CEO Jim Keane and other senior executives to capture the energy and excitement around the award-winning showroom at NeoCon.

POST NEOCON

Following NeoCon, Creative Spaces were once again adapted for the Steelcase showroom in London. Steelcase and Microsoft unveiled its research around creative work at London Tech Week revealing how the merging of people, place and technology can enhance creative behaviors.

Creative Spaces

A Focus Studio supports the alone time required for creative work, enabling focus while also allowing quick shifts to two-person collaboration with the use of a height-adjustable desk.

Creative Spaces

Working in pairs is essential for creativity. The Duo Studio is a shared space designed for paired co-creation as well as individual work on individual devices.

Creative Spaces

An Ideation Hub supports generative collaboration sessions and promotes the fluid interaction between people, ideas, tools and technology

Creative Spaces

Socializing ideas and rapid prototyping are essential parts of creativity. The Maker Commons includes spaces that encourage quick switching between conversation, experimentation and concentration.

Creative Spaces

A Respite Room offers a place for the brain to rest, form new connections and access spontaneous thoughts.

More Creative Spaces are being developed right now around the world. While they will contain similar design principles, each will be unique, reflecting their location and the people who work there. By bringing the digital and physical together, organizations are discovering how they can harness the creativity of their people and their teams. And with each installation, the creative process continues.

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