Mayo Monday: Robert Fabricant of frog design

Robert Fabricant works with a global team of strategists, interaction designers, industrial designers, technologists and design researchers. He is charged with helping to extend frog design‘s capabilities into new markets and offerings in areas such as health care and transportation.

Fabricant also leads frog’s Design for Impact initiatives, such as Project Masiluleke, which focus on transformative opportunities to use mobile technologies to increase access to information and accelerate positive behavior change.

He is on the adjunct faculty at New York University and the School of Visual Arts. Fabricant’s work has been recognized by AIGA, Industrial Designers Society of America (IDSA), I.D. Magazine, Fast Company and the Index Awards. He is a frequent speaker and blogger on design and behavior. Follow him on Twitter.

Fabricant points out that successful initiatives usually ride on top of existing systems. For example, barbers in the inner city using the opportunity to talk to their clients about prostate cancer. It’s in this way that the gaps currently present in healthcare will be filled predominantly by humans, not just advancements in technology.

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