Steelcase to Distribute Mitchell Gold + Bob Williams in North America

New Relationship Delivers Handcrafted Fine Furnishings through Reliable Commercial Distribution

GRAND RAPIDS, MI (September 18, 2017) – Today Steelcase announces a new relationship with Mitchell Gold + Bob Williams, a leading home and hospitality furnishings brand known for its focus on comfort and timeless designs. Steelcase will offer a collection of Mitchell Gold + Bob Williams products throughout the U.S. and Canada, with availability expected in November 2017. The Mitchell Gold + Bob Williams collection augments the extensive Steelcase portfolio of office furniture, technology and architecture, offering expanded design options, easily accessed through the largest dealer network in the industry.

“We were drawn to the Mitchell Gold + Bob Williams vision of creating comfortable and stylish home furnishings, which can now translate into inspiring, informal work environments,” said Allan Smith, Vice President, Global Marketing at Steelcase. “We are excited about the convenience this relationship brings to architects, designers and clients as they create the kinds of places where people can unleash their best thinking, collaborate more comfortably and work in a variety of informal postures.”

Based in Taylorsville, North Carolina, Mitchell Gold + Bob Williams is an internationally acclaimed home furnishings luxury brand offering upholstery, case goods, lighting, rugs and accessories designed to make people comfortable. The company sells its products in a growing chain of Mitchell Gold + Bob Williams Signature stores, national specialty retailers and fine independent home furnishings retailers nationwide, as well as through its website and from its catalog. Mitchell Gold + Bob Williams products are manufactured in the United States and the company is committed to environmental best practices to ensure a sustainable planet.

“Collaborative workspaces are among the most important trends making work life more engaging, effective and comfortable,” said Mitchell Gold, CEO and Co-founder of Mitchell Gold + Bob Williams. “Our partnership will allow Steelcase to do this better than anyone else.”

Steelcase partners with a diverse network of thought-leaders and organizations around the world. These partners enrich its offering, contribute to continuous learning and promise greater value to Steelcase customers. Mitchell Gold + Bob Williams is the latest of recently announced global and regional Steelcase partners.

For more information on Steelcase and Mitchell Gold + Bob Williams, visit

About Steelcase Inc.
For over 105 years, Steelcase Inc. has helped create great experiences for the world’s leading organizations, across industries. We demonstrate this through our family of brands – including Steelcase®, Coalesse®, Designtex®, PolyVision® and Turnstone®. Together, they offer a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including over 800 dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal 2017 revenue of $3.0 billion.

About Mitchell Gold + Bob Williams
Mitchell Gold + Bob Williams, the renowned 28-year-old lifestyle furniture brand is best known for stylish, comfortable slipcovered and upholstered furniture, casegoods, lighting, accessories, rugs, bed linens, window treatments and wall art. Many consumers already know Mitchell and Bob’s philosophy of comfort from their furniture and retail stores. The company they co-founded has become a leading home-furnishings brand, and distributes their products through their 30+ Signature Stores, Bloomingdale’s and other fine independent boutiques in cities ranging from New York, Washington DC, Boston, Chicago, Denver, Atlanta, Dallas, Beverly Hills, Miami, Houston and other major markets. In 2003, Mitchell Gold + Bob Williams established a Contract Division and serves as one of the premiere manufacturers of high-quality, comfortable furniture in the hospitality and commercial services industries. Based in Taylorsville, North Carolina, the brand manufactures eco-friendly upholstery within their 1 million square foot modern factory. To learn more, please visit and Follow us on Facebook, Instagram and Twitter.


Katie Pace

Samantha Jacobson
Mitchell Gold + Bob Williams