{"id":9101,"date":"2014-11-09T14:55:38","date_gmt":"2014-11-09T13:55:38","guid":{"rendered":"https:\/\/www.steelcase.com\/eu-fr\/?p=9101"},"modified":"2023-02-09T17:33:59","modified_gmt":"2023-02-09T16:33:59","slug":"creer-lien-apprentissage-innovation-experience-visiteur","status":"publish","type":"post","link":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/creer-lien-apprentissage-innovation-experience-visiteur\/","title":{"rendered":"Cr\u00e9er le lien entre apprentissage et innovation"},"content":{"rendered":"

\u00ab Le LINC n\u2019est pas un showroom. C\u2019est un espace pour la formation et l\u2019innovation. Nous voulons qu\u2019il soit une source d\u2019inspiration pour nos clients afin qu\u2019ils utilisent leur propre espace pour soutenir leur strat\u00e9gie, leur marque et leur culture. \u00bb<\/p>Gale Moutreyvice-pr\u00e9sidente en charge de la communication<\/span><\/cite><\/blockquote>\n

Les visiteurs du Learning and Innovation Center (LINC) de Munich sont invit\u00e9s \u00e0 participer activement aux exp\u00e9riences con\u00e7ues pour l\u2019apprentissage actif, la d\u00e9couverte et l\u2019innovation. Quel que soit le temps pass\u00e9, physiquement ou virtuellement, c\u2019est une opportunit\u00e9 de faire l\u2019exp\u00e9rience directe de la fa\u00e7on dont l\u2019espace peut r\u00e9pondre aux besoins des entreprises et influencer positivement la strat\u00e9gie, la marque et la culture.<\/p>\n

\"\"<\/p>\n

L\u2019\u00e9quipe de planification a ainsi mis en \u0153uvre un processus de design thinking centr\u00e9 sur l\u2019usager, en collaboration avec IDEO, sp\u00e9cialiste international du design et de l\u2019innovation, pour d\u00e9velopper des exp\u00e9riences inspirant les visiteurs et les aidant \u00e0 mieux comprendre ce dont leurs propres collaborateurs ont besoin pour travailler de mani\u00e8re plus cr\u00e9ative. En partenariat avec des partenaires de distribution et des clients, l\u2019\u00e9quipe a \u00e9labor\u00e9 de nombreux prototypes permettant de tester et de cocr\u00e9er des exp\u00e9riences clients innovantes.<\/p>\n

\n

\"\"<\/p>\n

\"\"<\/p>\n<\/div>\n

Principes directeurs<\/h3>\n

Sur la base de ces explorations, la commission en charge de l\u2019exp\u00e9rience visiteur a mis au point les principes suivants :<\/p>\n

Transparence <\/strong>
\nOffrir une authentique exp\u00e9rience o\u00f9 les visiteurs peuvent voir comment le LINC encourage l\u2019apprentissage et la cr\u00e9ativit\u00e9.<\/p>\n

Immersion<\/strong>
\nImpliquer les clients via la m\u00e9diation et la cocr\u00e9ation plut\u00f4t que par des visites ; proposer des opportunit\u00e9s de d\u00e9couverte autonome.<\/p>\n

Inspiration<\/strong>
\nInspirer des r\u00e9flexions sur le travail, les travailleurs et l\u2019espace de travail par le biais d\u2019un storytelling pertinent et stimulant, bas\u00e9 sur nos recherches, nos connaissances et nos exp\u00e9rimentations.<\/p>\n

\n

CHAPITRE SUIVANT – Design<\/a><\/h3>\n

CHAPITRE PR\u00e9C\u00e9DENT<\/strong> – Principes pour le management<\/a><\/h3>\n
\n","protected":false},"excerpt":{"rendered":"

Les visiteurs du Learning and Innovation Center (LINC) de Munich sont invit\u00e9s \u00e0 participer activement aux exp\u00e9riences con\u00e7ues pour l\u2019apprentissage<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"topic":[],"class_list":["post-9101","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nCr\u00e9er le lien entre apprentissage et innovation | L\u2019exp\u00e9rience visiteur - Steelcase<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/creer-lien-apprentissage-innovation-experience-visiteur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9er le lien entre apprentissage et innovation | L\u2019exp\u00e9rience visiteur - 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