{"id":109385,"date":"2024-02-05T09:00:18","date_gmt":"2024-02-05T08:00:18","guid":{"rendered":"https:\/\/www.steelcase.com\/eu-fr\/?p=109385"},"modified":"2024-09-17T09:45:00","modified_gmt":"2024-09-17T07:45:00","slug":"entretien-poonam-bir-kasturi","status":"publish","type":"post","link":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/","title":{"rendered":"Entretien : Poonam Bir Kasturi"},"content":{"rendered":"

En Inde, Poonam Bir Kasturi a cr\u00e9\u00e9 Daily Dump, une entreprise de bacs \u00e0 compost faits main. Design et affaires peuvent selon elle servir le bien commun, comme elle l\u2019a expliqu\u00e9 \u00e0 Work Better<\/em>.<\/p>\n

\"Conversations:<\/p>\n

WB : Comment en \u00eates-vous venue \u00e0 lancer Daily Dump (dailydump.org) ?<\/strong><\/p>\n

PK : Lorsque j\u2019\u00e9tudiais le design industriel en Inde, nous parlions de la mani\u00e8re dont le design peut changer le monde, et de ce que cela signifiait pour nous. La question m\u2019est rest\u00e9e et \u00e0 la fin de mon cursus, j\u2019ai voulu y r\u00e9pondre moi-m\u00eame \u2013 comment le design interagit-il avec le monde r\u00e9el ? C\u2019est durant cette qu\u00eate interne et en me frottant \u00e0 la production \u00e0 petite \u00e9chelle, l\u2019artisanat industriel et la production en s\u00e9rie que tout ce que j\u2019avais appris s\u2019est fondu en une vision claire, celle de l\u2019existence d\u2019un besoin. Il n\u2019y avait peut-\u00eatre pas de demande, mais je savais qu\u2019il y avait un besoin. C\u2019est l\u00e0 que j\u2019ai commenc\u00e9 le prototype du premier composteur domestique du pays \u2013 artisanal, et non manufactur\u00e9.<\/p>\n

WB : Pourquoi s\u2019int\u00e9resser aux d\u00e9chets alimentaires plut\u00f4t que plastiques ou \u00e9lectroniques ? <\/strong><\/p>\n

PK :<\/strong> Les d\u00e9chets alimentaires repr\u00e9sentent 60 % de tous nos d\u00e9chets, et ils sont bien plus simples \u00e0 valoriser que le plastique. De plus, les individus peuvent constater leur circularit\u00e9 dans leur foyer, de mani\u00e8re concr\u00e8te : ils observent ce que signifie \u00ab\u00a0boucler la boucle\u00a0\u00bb et \u00eatre en lien avec la terre. Le gaspillage alimentaire, c\u2019est aussi 70 % d\u2019eau : les contribuables ne devraient pas payer pour que ce qui est principalement de l\u2019eau soit achemin\u00e9 en d\u00e9charges, source de m\u00e9thane.<\/p>\n

WB : Quel a \u00e9t\u00e9 l\u2019impact de votre entreprise dans votre pays\u00a0? <\/strong><\/p>\n

PK :<\/strong> Nous avons ouvert la voie \u00e0 la l\u00e9gitimation d\u2019un traitement d\u00e9centralis\u00e9 des d\u00e9chets. En tant qu\u2019entreprise, nous avons pris un risque qui a provoqu\u00e9 des discussions et gr\u00e2ce \u00e0 cela, il y a maintenant des personnes qui suivent notre mouvement et ont fait de la circularit\u00e9 la norme. Voil\u00e0 notre contribution et notre impact.<\/p>\n

WB : Pourquoi de la poterie fabriqu\u00e9e \u00e0 la main par des artisans plut\u00f4t qu\u2019un syst\u00e8me manufacturier plus efficace\u00a0? <\/strong><\/p>\n

PK :<\/strong> En Inde, on consid\u00e8re que les personnes ais\u00e9es ou \u00e9duqu\u00e9es n\u2019ont pas \u00e0 s\u2019occuper elles-m\u00eames de leurs d\u00e9chets. La dignit\u00e9 du travail est un enjeu majeur ; moi, je viens d\u2019une famille qui estime qu\u2019il n\u2019y a pas de m\u00e9tier infamant. Soutenir les artisans qui travaillent de leurs mains est pour nous une priorit\u00e9. D\u2019autre part, nous voulons changer les mentalit\u00e9s. Si nous nous contentons de fabriquer une \u00e9ni\u00e8me poubelle, ce ne sera pour vous qu\u2019une \u00e9ni\u00e8me poubelle, et vous ne lui accorderez aucune consid\u00e9ration particuli\u00e8re. Pour changer les comportements, il nous fallait cr\u00e9er un nouvel espace dans les esprits, porteur d\u2019un message de r\u00e9g\u00e9n\u00e9ration \u2013 une nouvelle \u00e9nergie, pour ainsi dire. Nous devions choisir une forme et des mat\u00e9riaux \u00e9voquant un arch\u00e9type puissant et profond\u00e9ment enracin\u00e9 en Inde\u00a0: or l\u2019argile et la poterie ont une grande importance chez nous.<\/p>\n

Le mot de la fin<\/strong><\/p>\n

Il est important de diversifier les mod\u00e8les commerciaux. Il faut des qualifications pour monter son entreprise, mais il faut aussi des personnes aussi folles que moi. M\u00eame si les gens pensent qu\u2019ils n\u2019ont besoin de rien, il faut quelqu\u2019un pour leur dire que si, ils ont besoin de faire du compost. En fondant cette entreprise, nous avons d\u00fb convaincre le public de ce besoin. Depuis, je suis convaincue que dans le monde d\u2019aujourd\u2019hui, il faut faire preuve de plus de folie en affaires.<\/p>\n

Retrouvez notre entretien avec Poonam dans notre podcast Work Better<\/em><\/a> (en anglais).<\/p>\n","protected":false},"excerpt":{"rendered":"

Poonam Bir Kasturi founded Daily Dump in India which creates handcrafted composting containers. <\/p>\n","protected":false},"author":68027,"featured_media":109387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"topic":[20922],"class_list":["post-109385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-planete-societe"],"acf":[],"yoast_head":"\nEntretien : Poonam Bir Kasturi - Steelcase<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entretien : Poonam Bir Kasturi - Steelcase\" \/>\n<meta property=\"og:description\" content=\"Poonam Bir Kasturi founded Daily Dump in India which creates handcrafted composting containers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/\" \/>\n<meta property=\"og:site_name\" content=\"Steelcase\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Steelcase.France?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-05T08:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T07:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.steelcase.com\/image\/upload\/c_fill,dpr_auto,q_70,h_600,w_1200\/v1706887876\/24-0225815.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"VALENTIN-BOGDAN MARCHIS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VALENTIN-BOGDAN MARCHIS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Entretien : Poonam Bir Kasturi - Steelcase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/","og_locale":"fr_FR","og_type":"article","og_title":"Entretien : Poonam Bir Kasturi - Steelcase","og_description":"Poonam Bir Kasturi founded Daily Dump in India which creates handcrafted composting containers.","og_url":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/","og_site_name":"Steelcase","article_publisher":"https:\/\/www.facebook.com\/Steelcase.France?fref=ts","article_published_time":"2024-02-05T08:00:18+00:00","article_modified_time":"2024-09-17T07:45:00+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/images.steelcase.com\/image\/upload\/c_fill,dpr_auto,q_70,h_600,w_1200\/v1706887876\/24-0225815.jpg","type":"image\/jpeg"}],"author":"VALENTIN-BOGDAN MARCHIS","twitter_misc":{"Written by":"VALENTIN-BOGDAN MARCHIS","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/","url":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/","name":"Entretien : Poonam Bir Kasturi - Steelcase","isPartOf":{"@id":"https:\/\/www.steelcase.com\/eu-fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/#primaryimage"},"image":{"@id":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/#primaryimage"},"thumbnailUrl":"https:\/\/images.steelcase.com\/image\/upload\/v1706887876\/24-0225815.jpg","datePublished":"2024-02-05T08:00:18+00:00","dateModified":"2024-09-17T07:45:00+00:00","author":{"@id":"https:\/\/www.steelcase.com\/eu-fr\/#\/schema\/person\/b28c238a7ae6a18f7f7a18d261093e0a"},"breadcrumb":{"@id":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/#primaryimage","url":"https:\/\/images.steelcase.com\/image\/upload\/v1706887876\/24-0225815.jpg","contentUrl":"https:\/\/images.steelcase.com\/image\/upload\/v1706887876\/24-0225815.jpg","width":2048,"height":768,"caption":"Conversations: Poonam Bir Kasturi banner"},{"@type":"BreadcrumbList","@id":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/sujets\/planete-societe\/entretien-poonam-bir-kasturi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.steelcase.com\/eu-fr\/"},{"@type":"ListItem","position":2,"name":"Entretien : Poonam Bir Kasturi"}]},{"@type":"WebSite","@id":"https:\/\/www.steelcase.com\/eu-fr\/#website","url":"https:\/\/www.steelcase.com\/eu-fr\/","name":"Steelcase","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.steelcase.com\/eu-fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.steelcase.com\/eu-fr\/#\/schema\/person\/b28c238a7ae6a18f7f7a18d261093e0a","name":"VALENTIN-BOGDAN MARCHIS","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.steelcase.com\/eu-fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ff2edc263611b20a2894bf61205394c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ff2edc263611b20a2894bf61205394c?s=96&d=mm&r=g","caption":"VALENTIN-BOGDAN MARCHIS"},"url":"https:\/\/www.steelcase.com\/eu-fr\/recherches\/articles\/author\/vmarchissteelcase-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/posts\/109385"}],"collection":[{"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/users\/68027"}],"replies":[{"embeddable":true,"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/comments?post=109385"}],"version-history":[{"count":6,"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/posts\/109385\/revisions"}],"predecessor-version":[{"id":115287,"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/posts\/109385\/revisions\/115287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/media\/109387"}],"wp:attachment":[{"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/media?parent=109385"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.steelcase.com\/eu-fr\/restapi\/wp\/v2\/topic?post=109385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}