\u201cIdeas are the currency of the new economy.\u201d<\/h2>\n
That quote came from Richard Florida, an economist and social scientist who authored The Rise of the Creative Class… over fifteen years ago in 2002.<\/p>\n
Florida argued that creative work is not exclusively about artistic pursuits but rather a focus on generating new ideas and solving complex problems. He maintained that creativity was a critical skill for people to develop and for cities and businesses to foster if they wanted to thrive in the coming century. It was an idea that took time to build momentum.<\/p>\n
Design thinking, the notion of using the same creative strategies designers employ to solve problems, was gaining traction around the same time. Ideas about creative work generated plenty of conversation \u2013 and Florida\u2019s work spawned its share of debate\u2014 business leaders weren\u2019t losing a lot of sleep over the creative output of their organization. They were far more focused on efficiency, getting lean and going global.<\/p>\n
<\/p>\n
Fast forward to today and creativity is an idea whose time has come, on multiple fronts. Cities around the world that fostered great environments for creative work have thrived, as Florida suggested. People who lived through the cost squeeze of multiple recessions are looking for a deeper sense of meaning and purpose from their work, and stretching their creative muscles helps scratch that itch. Meanwhile, recent college graduates aren\u2019t content to sit in a beige cubicle and do routine work just to make a paycheck, causing employers to rethink their strategies for attracting new talent.<\/p>\n
<\/p>\n
At the same time, emerging technologies have grown so exponentially that they\u2019ve ushered in \u201cThe Fourth Industrial Revolution,\u201d according to Klaus Schwab, founder of World Economic Forum. \u201cWe stand on the brink of a technological revolution that will fundamentally alter the way we live, work and relate to one another,\u201d he states. \u201cIn its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before.\u201d Faced with these kinds of advances \u2013which offer opportunities as well as stiff competition and disrupted markets \u2013 businesses realize that they can\u2019t cost cut their way to growth. They need to refocus innovation. And it\u2019s this drive for innovation, in increasingly complex conditions, that is causing a macro shift toward more creative work.<\/p>\n
\u201cCreativity isn\u2019t a linear process. It\u2019s not even a predictable process. It has a rhythm of different activities and requires both convergent and divergent thinking.\u201d <\/p>James LudwigVice President, Global Design, Steelcase<\/span><\/cite><\/blockquote>\n
Understanding Creativity<\/h3>\n
In many organizations, however, creativity isn\u2019t bubbling up spontaneously. Most employers say their organizations aren\u2019t creative enough and most employees say they\u2019re not living up to their creative potential on the job, according to Adobe\u2019s State of Create 2016 study. Contrary to popular myth, creativity isn\u2019t about a \u201cEureka!\u201d moment that happens among truly brilliant people. Creative work is a process in which everyone can engage, if the conditions are right.<\/p>\n
Steelcase and Microsoft joined forces to begin thinking about the challenges organizations and people face as they try to engage in more creative work. Understanding that both space and technology have a role to play in supporting this work, it was critical to begin with insights on how creativity happens.<\/p>\n
\u201cCreativity isn\u2019t a linear process. It\u2019s not even a predictable process,\u201d according to James Ludwig, head of global design and product engineering at Steelcase. \u201cIt has a rhythm of different activities and requires both convergent and divergent thinking, with people coming together in small or large groups, and moving apart to do work alone.\u201d<\/p>\nLinear Work:<\/strong> Segmented tasks completed in a progression<\/figcaption><\/figure>\nCreative Work:<\/strong> People and ideas diverge, converge and iterate<\/figcaption><\/figure>\n
\u201cCreativity is an inclusive process in which something new emerges,\u201d says Ralf Groene, general manager of Microsoft Devices. \u201cAs creativity becomes central to our work, the importance of where we do it is being reaffirmed. The cloud and mobile technologies may be untethering us from the office, but our need and desire to do creative work is luring us back in.\u201d<\/p>\n
Yet, despite the desire to be more creative at work, the majority of people don\u2019t believe they\u2019re living up to their creative potential. The solution is finding the right balance between convergent and divergent thinking, and having the right range of spaces and technology to support all the diverse stages of creative work. In a recent Steelcase and Microsoft study, people reported the things that would help them be more creative are to have more time to think and time to be alone without disruptions. <\/span><\/p>\n
\u201cThe way to support people is to provide the ability to move between individual time and collaborative time, having that rhythm between coming together to think about a problem and then going away to let those ideas gestate,\u201d says Donna Flynn,vice president of WorkSpace Futures at Steelcase.<\/span><\/p>\n
<\/p>\nMaker Commons:<\/strong> Socializing ideas and rapid prototyping are essential parts of creativity. This space is designed to encourage quick switching between conversation, experimentation and concentration.<\/figcaption><\/figure>\n
The collaborative side of creative work is not without its challenges either, despite the investments organizations are making in group work spaces. The vast majority of leaders feel they\u2019re providing the right kinds of spaces for group collaboration, but only 25 percent of respondents in the Steelcase\/Microsoft study said their spaces for groups and teams are good places for creative work.<\/p>\n
\u201cWe\u2019ve come to realize there\u2019s so much value in people coming together,\u201d notes Groene. \u201cWe\u2019re no longer coming to work because that\u2019s where your files and phone and computer are, or because it\u2019s the only place where your laptop connects to the corporate network. Now we\u2019re coming to work because it\u2019s where we share, collaborate and build on each other\u2019s ideas. That makes supporting the modes of thinking, communicating and creating a super relevant task.\u201d<\/p>\n
Creativity is fundamentally about problem solving. This means it\u2019s difficult, iterative and messy \u2013 an often nebulous exploration of unknowns. It also means creative work is intensely demanding \u2013 physically, cognitively and emotionally. Just one type of solution can\u2019t support the range of people\u2019s needs.<\/p>\nFocus Studio:<\/strong> Individual creative work requires alone time to focus and get into flow while also allowing quick shifts to two-person collaboration. It’s a place to let ideas incubate before sharing them with the group.<\/figcaption><\/figure>\n
\u201cWe\u2019re starting to see movement away from the traditional corporate office toward workplaces that are more like creative studios\u2014a plurality of spaces, each designed to support people and the technologies that can make their work easier.\u201d <\/p>James LudwigVice President, Global Design, Steelcase<\/span><\/cite><\/blockquote>\n
Creating the Conditions for Creativity at Work<\/h3>\n
Steelcase and Microsoft are collaborating to explore how the workplace can more successfully drive creative performance. Accelerating creativity, they say, starts with understanding the behaviors and modes of creative work, and then envisioning how place and technology can help.<\/p>\nIdeation Hub:<\/strong> A high-tech destination that encourages active participation and equal opportunity to contribute as people co-create, refine and share ideas with co-located or distributed teammates.<\/figcaption><\/figure>\n
\u201cIt\u2019s really all about the intersection of the digital and the physical \u2013 having the right place and the right technology at the right time,\u201d says Ludwig. \u201cThat\u2019s why we\u2019re starting to see movement away from the traditional corporate office toward workplaces that are more like creative studios \u2014a plurality of spaces, each designed to support people and the technologies that can make their work easier.\u201d<\/p>\nDuo Studio:<\/strong> Working in pairs is an essential behavior of creativity. This space supports a trust relationship in which two people can co-create shoulder-to-shoulder, while also supporting individual work. It includes a lounge area to invite others in for a quick creative review or to put your feet up and get away without going away.<\/figcaption><\/figure>\n
\u201cTraditionally, technology has not always been leveraged during the early stages of the creative process,\u201d says Groene. This can put people and teams at a disadvantage. Something arises in our heads. It\u2019s usually incomplete and we jot it down, find a whiteboard and pull in colleagues. Computers usually came in at later stages. But now technology can be a tool to amplify our thinking throughout the entire process. We can take our content with us wherever we want to work. It will always be there, with the right security and the speed of light,\u201d he explains.<\/p>\n
The Creative Spaces Ecosystem<\/h3>\n
To help organizations accelerate the shift toward more creative work, Steelcase and Microsoft co-developed Creative Spaces, an interdependent ecosystem of spaces and technologies designed for the diverse modes of creative work, such as uninterrupted individual focus, developing ideas in a pair, generating solutions as a group, converging around ideas and allowing time for diffused thinking \u2013 allowing the mind to wander. They are places that build trust, inspire new ways of thinking and fuel experimentation. This initial collection of thoughtfully curated destinations bring together design and materiality without compromising performance to enable creative work.<\/p>\n
\u201cThe future will be powered by ideas,\u201d says Ludwig. \u201cHow we create, identify, foster and make ideas tangible \u2013 that\u2019s how value is created. Our spaces and technologies need to help us solve problems, not cause friction or get in the way. When space and technologies come together to really support people\u2019s work and really support their wellbeing \u2014 then we\u2019re removing the drag on their experiences. They can naturally be centered on ideas instead of what\u2019s not working for them. And, as a result, ideas will flow through the organization faster.\u201d<\/p>\nRespite Room:<\/strong> Creative work requires many brain states, including the need to balance active group work with solitude and individual think time.<\/figcaption><\/figure>\n
The Creative Spaces Ecosystem \nPeople + Place + Technology<\/h2>\n
To help organizations accelerate the shift toward more creative work, Steelcase and Microsoft co-developed Creative Spaces, an interdependent ecosystem of spaces and technologies designed for the diverse modes of creative work.<\/p>\n
These spaces deliver key spatial attributes that address:<\/p>\n
Privacy:<\/strong> acoustic, visual, territorial and psychological \nPosture:<\/strong> seated, standing, lounging and perching \nProximity:<\/strong> people-to-people, people-to-tools + technology<\/p>\n
Maker Commons<\/h3>\n
<\/p>\n
Posture:<\/strong> \nThis space supports a full range of posture\u2014seated, standing, lounging, perching\u2014 encouraging movement without breaking flow.<\/p>\n
Privacy:<\/strong> \nBrody\u00ae Worklounge is a micro-environment for privacy and focus in open areas with included amenities, like integrated lighting, power and bag storage. The Brody screens create a cocoon within the open plan to sketch or take notes on your Surface Pro4 between brainstorms.<\/p>\n
Proximity:<\/strong> \nCentrally located in the ecosystem, this space is a communal atmosphere to gather and play with new ideas. It allows people to shift easily from \u201cme\u201d to \u201cwe\u201d activities and different stages of the creative process.<\/p>\n
Focus Studio<\/h3>\n
<\/p>\n
Posture:<\/strong> \nThe Gesture\u2122 chair supports the wide range of postures people take when using the Surface Studio with Surface Dial and Surface Pen to create; The AirTouch\u2122 table lifts with just a touch to switch quickly and effortlessly from sitting to standing to encourage movement and boost energy.<\/p>\n
Privacy:<\/strong> \nThe space is configured to keep information private and reduce visual distraction. V.I.A.\u00ae walls keep ambient noise out so you can stay in flow.<\/p>\n
Proximity:<\/strong> \nThe AirTouch\u2122 table facilitates brief, shoulder-to-shoulder collaboration. Storage with integrated lighting slides open to secure your bag and become an extension of the \nwork area.<\/p>\n
Ideation Hub<\/h3>\n
<\/p>\n
Posture:<\/strong> \nStool height seating encourages movement and quick shifts from interaction with personal devices to group collaboration at the Surface Hub\u2122.<\/p>\n
Privacy:<\/strong> \nV.I.A.\u00ae walls integrate the Surface Hub and provide unparalleled acoustic privacy to prevent disruptions and enhance remote user participation via Skype for Business.<\/p>\n
Proximity:<\/strong> \nThe furniture elements are scaled to allow ample circulation and the ability to engage or step back from the action and reflect or gain a different perspective.<\/p>\n
Duo Studio<\/h3>\n
<\/p>\n
Posture:<\/strong> \nOlogy\u2122 height adjustable tables are side-by-side, making it easy to sit or stand, work individually in parallel or lean over to collaborate, maintaining flow and consistency using Suface Dial and Surface Pen. Umami\u2122 lounge creates a place to relax and reenergize during intense work sessions.<\/p>\n
Privacy:<\/strong> \nV.I.A.\u00ae walls help mitigate distractions from ambient noise and allow private conversations \u2014 in the room or with remote participants on Skype for Business \u2014to stay that way. The \u201cI\u2019m Done\u201d security feature on Surface Hub safely removes all content from the previous session to encourage rapid starts for new collaboration.<\/p>\n
Proximity:<\/strong> \nThe configuration is an intimate environment that supports easy access to technology, storage, analog content and your teammates. It offers an informal, theater-like setting for reviewing work at the integrated Surface Hub\u2122.<\/p>\n
Respite Room<\/h3>\n
<\/p>\n
Posture:<\/strong> \nRelaxed postures can help support diffused attention and allow the brain to wander which can lead to \u2018Eureka!\u2019 insights. It also supports active brainstorming while away from your personal workstation.<\/p>\n
Privacy:<\/strong> \nBoundaries create visual relief reducing external stimuli, and allow the brain to rest, form new connections and access spontaneous ideas.<\/p>\n
Proximity:<\/strong> \nThread\u2122 Modular Power makes it easy to charge devices.<\/p>\n
A decade or so ago, it was a prediction that was easily ignored. Now the trend toward more creative work is an idea whose time has come, and workplaces need to move forward, too. See how Steelcase and technology leader Microsoft have combined efforts to envision a workplace that accelerates the shift to creative work by supporting all the conditions it needs to thrive.<\/p>\n","protected":false},"author":15,"featured_media":10251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"topic":[15589],"class_list":["post-10249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","industry-workplace","topic-culture-talent"],"acf":[],"yoast_head":"\n
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