Because most of Groove’s work is collaborative in nature, the majority of the new space is designed for co-creation and brainstorming. Nicknamed “the pit,” this main area is open and collaborative, uniting the team.
For years, many have predicted the death of the office. Mobile technology allows us to work anywhere, so why do you need an office at all? Yet as the world becomes more complex, the places we work have never been more relevant. Work is a social activity and people need places to come together to solve problems. The office isn’t going away—it’s in the midst of a renaissance, where workplaces are becoming something fundamentally different.