{"id":8455,"date":"2017-12-29T15:26:34","date_gmt":"2017-12-29T07:26:34","guid":{"rendered":"https:\/\/www.steelcase.com\/asia-zh\/?p=8455"},"modified":"2024-02-14T14:08:24","modified_gmt":"2024-02-14T06:08:24","slug":"bmw-driving-innovation","status":"publish","type":"post","link":"https:\/\/www.steelcase.com\/asia-zh\/research\/articles\/topics\/collaboration\/bmw-driving-innovation\/","title":{"rendered":"\u5b9d\u9a6c\u96c6\u56e2\u5982\u4f55\u9a71\u52a8\u521b\u65b0"},"content":{"rendered":"<p>\u5b9d\u9a6c\u96c6\u56e2\u8d35\u4e3a\u5168\u7403\u9500\u91cf\u6700\u53ef\u89c2\u7684\u9ad8\u6863\u6c7d\u8f66\u751f\u4ea7\u5546\uff0c\u201c\u521b\u610f\u201d\u5bf9\u4f01\u4e1a\u7684\u8fc7\u4eba\u6210\u5c31\u6765\u8bf4\u4e0d\u53ef\u6216\u7f3a\u3002\u5b9d\u9a6c\u6210\u7acb\u81f3\u4eca\u5df2\u6709\u767e\u8f7d\uff0c\u591a\u5e74\u6765\uff0c\u201c\u521b\u65b0\u201d\u4e00\u8bcd\u4e00\u76f4\u6df1\u690d\u4e8e\u5b83\u7684\u4f20\u7edf\u4e4b\u4e2d\uff0c\u4ee4\u4eba\u4f69\u670d\u3002<\/p>\n<p>\u7136\u800c\uff0c\u53d8\u9769\u7684\u98ce\u6f6e\u5e2d\u5377\u4e86\u6574\u4e2a\u6c7d\u8f66\u751f\u4ea7\u4e1a\u3002\u5b9d\u9a6c\u9762\u5bf9\u5982\u6b64\u8feb\u5207\u7684\u60c5\u52bf\uff0c\u5fc5\u9700\u4ece\u901f\u6539\u9769\u3002\u968f\u7740\u81ea\u52a8\u9a7e\u9a76\u529f\u80fd\u51fa\u73b0\uff0c\u5b9d\u9a6c\u5e0c\u671b\u5728\u672a\u6765\u5341\u5e74\u53d1\u751f\u7684\u6539\u53d8\uff0c\u5927\u4e8e\u8fc7\u53bb30\u5e74\u7684\u53d8\u5316\u65e0\u4eba\u9a7e\u9a76\u6c7d\u8f66\u771f\u5728\u9010\u6e10\u6210\u771f\uff0c\u4f01\u4e1a\u5fc5\u987b\u6ee1\u8db3\u987e\u5ba2\u7684\u65b0\u4e60\u60ef\u548c\u65b0\u671f\u671b\uff0c\u5e94\u5bf9\u53d8\u5316\u4e0d\u5b9a\u7684\u5168\u7403\u5e02\u573a\uff0c\u5e76\u5728\u79d1\u6280\u4f01\u4e1a\u6d89\u8db3\u6c7d\u8f66\u751f\u4ea7\u4e1a\u7684\u73af\u5883\u4e0b\uff0c\u4ece\u5168\u65b0\u7ade\u4e89\u5bf9\u624b\u4e2d\u7a81\u56f4\u3002<\/p>\n<p>\u5b9d\u9a6c\u4e3a\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff0c\u6df1\u77e5\u5c06\u521b\u65b0\u8fc7\u7a0b\u52a0\u5feb\u6574\u5408\u4e3a\u66f4\u6709\u7cfb\u7edf\u7684\u7a0b\u5e8f\u6781\u5176\u91cd\u8981\uff0c\u800c\u4e14\u5f88\u5feb\u4e5f\u660e\u767d\u5230\uff0c\u7406\u60f3\u7684\u529e\u516c\u573a\u6240\u80fd\u591f\u52a9\u5b83\u4e00\u81c2\u4e4b\u529b\u3002<\/p>\n<p>\u5b9d\u9a6c\u7684Innovationswerk\u8bbe\u65bd\u4f4d\u4e8e\u5176\u5fb7\u56fd\u6155\u5c3c\u9ed1\u603b\u90e8\u5317\u9762\uff0c\u662f\u4f01\u4e1a\u7684\u65b0\u7684\u521b\u610f\u603b\u90e8\uff0c\u80fd\u4ee5\u5168\u65b0\u65b9\u5f0f\u5b9e\u73b0\u521b\u65b0\u548c\u79d1\u6280\u53d1\u5c55\u3002\u4e2d\u5fc3\u7684\u7a7a\u95f4\u8fd0\u7528\u7b56\u7565\u7531Die Planstelle\u3001Steelcase\u548c IDEO\u5171\u540c\u8bbe\u8ba1\uff0c\u4e13\u4e3a\u4e0d\u540c\u804c\u80fd\u56e2\u961f\u7d27\u5bc6\u534f\u4f5c\u800c\u8bbe\uff0c\u8ba9\u4ed6\u4eec\u4ee5\u521b\u65b0\u89d2\u5ea6\u63a2\u7d22\u6c7d\u8f66\u7684\u672a\u6765\u53d1\u5c55\u3002\u5728\u8fd9\u4e2a\u7a7a\u95f4\u91cc\uff0c\u5458\u5de5\u53ef\u4ee5\u4e13\u6ce8\u4e2a\u4eba\u5de5\u4f5c\u3001\u56e2\u961f\u534f\u4f5c\u3001\u793e\u4ea4\u6c9f\u901a\u548c\u4f11\u606f\u653e\u677e\u3002\u6240\u6709\u521b\u610f\u5de5\u4f5c\u7684\u5fc5\u8981\u6a21\u5f0f\uff0c\u8fd9\u91cc\u90fd\u80fd\u591f\u4e00\u4e00\u517c\u987e\u3002<\/p>\n<p>\u5b9d\u9a6c\u96c6\u56e2Innovationswerk\u9879\u76ee2013\u81f32016\u5e74\u4e3b\u7ba1Sebastian Schelper\u8868\u793a\uff1a\u201c\u6211\u4eec\u5e0c\u671b\u5851\u9020\u72ec\u7279\u7684\u7a7a\u95f4\uff0c\u4e0e\u4f7f\u7528\u4e2d\u5fc3\u7684\u5458\u5de5\u4e00\u540c\u521b\u65b0\uff0c\u540c\u5171\u652f\u6301\u521b\u610f\u8fc7\u7a0b\u2014\u2014\u8fd9\u6b63\u662f\u8fd9\u4e2a\u7a7a\u95f4\u7684\u529f\u80fd\u3002\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-8459 alignleft\" src=\"https:\/\/steelcase-res.cloudinary.com\/image\/upload\/c_limit,dpr_auto,q_70,h_1024,w_1024\/v1496842487\/www.steelcase.com\/2017\/06\/07\/Future-is-Creative_BMW_02.jpg\" alt=\"Future is Creative_BMW_02\" width=\"1024\" height=\"1024\" \/><\/p>\n<h3>\u4ee5\u4eba\u4e3a\u672c\u7684\u7a7a\u95f4<\/h3>\n<p>Schelper\u8ba4\u4e3a\uff0c\u4e3a\u5f3a\u8c03\u6d41\u52a8\u601d\u7ef4\u7684\u91cd\u8981\u5730\u4f4d\uff0cInnovationswerk\u6574\u4e2a\u7a7a\u95f4\u90fd\u6ca1\u6709\u7b14\u76f4\u6b7b\u677f\u7684\u5899\u8eab\u3002\u5728\u8fd9\u91cc\uff0c\u5929\u7136\u6750\u6599\u548c\u5de5\u4e1a\u5e73\u53f0\u878d\u4f1a\u4ea4\u9519\uff0c\u6728\u5236\u5899\u58c1\u548c\u6df7\u51dd\u571f\u5730\u677f\u5b8c\u7f8e\u7ed3\u5408\u3002\u6b64\u5916\uff0c\u5bb6\u5177\u90fd\u7ecf\u8fc7\u7cbe\u5fc3\u6311\u9009\uff0c\u4ee5\u4e30\u5bcc\u7684\u8272\u5f69\u548c\u6750\u8d28\u4e3a\u7a7a\u95f4\u6ce8\u5165\u542f\u53d1\u601d\u8003\u7684\u6c1b\u56f4\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u4e2a\u7a7a\u95f4\u7684\u8bbe\u8ba1\u80fd\u591f\u59a5\u5584\u6ee1\u8db3\u521b\u610f\u8fc7\u7a0b\u6bcf\u4e00\u9636\u6bb5\u7684\u9700\u8981\u3002Schelper\u4ee5\u4e00\u53e5\u8bdd\uff0c\u7b80\u5355\u9053\u51faInnovationswerk\u6210\u529f\u7684\u539f\u56e0\uff1a\u201c\u8fd9\u4e2a\u7a7a\u95f4\u4ee5\u4eba\u4e3a\u672c\u3002\u201d<\/p>\n<p>\u8bbe\u65bd\u7684\u6838\u5fc3\u662f\u4e09\u4e2a\u5927\u578b\u5c01\u95ed\u5f0f\u56e2\u961f\u534f\u4f5c\u5ba4\uff0c\u662f\u5404\u56e2\u961f\u5904\u7406\u957f\u8fbe\u6570\u6708\u751a\u81f3\u4e00\u5e74\u7684\u5de5\u4f5c\u9879\u76ee\u7684\u4e3b\u8981\u573a\u6240\u3002\u534f\u4f5c\u5ba4\u8bbe\u6709\u591a\u5757\u5927\u578b\u767d\u677f\uff0c\u7528\u4e8e\u5c55\u793a\u76f8\u7247\u3001\u7b14\u8bb0\u3001\u8349\u56fe\u3001\u53cd\u54cd\u548c\u6784\u601d\uff0c\u5c06\u7531\u7b2c\u4e00\u624b\u89c2\u5bdf\u7814\u7a76\u5f97\u6765\u7684\u8d44\u6599\u548c\u542f\u53d1\u601d\u8003\u7684\u5185\u5bb9\u901a\u901a\u7f6e\u4e8e\u773c\u524d\u3002\u7531\u6b64\uff0c\u767d\u677f\u6210\u4e3a\u5e2e\u52a9\u56e2\u961f\u534f\u4f5c\u7684\u6c89\u6d78\u5f0f\u5b9e\u4f53\u8bbe\u5907\uff0c\u4ea6\u53ef\u7528\u4f5c\u4e92\u52a8\u5f0f\u5e73\u9762\u5de5\u5177\uff0c\u8ba9\u6210\u5458\u6574\u5408\u4e0d\u540c\u4fe1\u606f\uff0c\u5c06\u4e4b\u5316\u4e3a\u53ef\u4f9b\u5b9e\u884c\u7684\u673a\u9047\u3002<\/p>\n<p>\u5728\u5927\u578b\u534f\u4f5c\u5ba4\u9644\u8fd1\uff0c\u6709\u4e00\u95f4\u8f83\u5c0f\u7684\u201c\u6539\u826f\u5b9e\u9a8c\u5ba4\u201d\uff0c\u56e2\u961f\u53ef\u5728\u8fd9\u91cc\u521d\u6b65\u8bde\u751f\u60f3\u6cd5\u3002\u89c6\u9891\u4f1a\u8bae\u5ba4\u5219\u8ba9\u5458\u5de5\u4e0e\u4e2d\u5fc3\u4ee5\u5916\u4eba\u58eb\u4ea4\u6d41\u534f\u4f5c\uff0c\u83b7\u53d6\u4e13\u4e1a\u77e5\u8bc6\u3002<\/p>\n<blockquote class=\"pull-quote pull-quote-center \"><p>\u201c\u6211\u4eec\u5e0c\u671b\u5851\u9020\u72ec\u7279\u7684\u7a7a\u95f4\uff0c\u4e0e\u4f7f\u7528\u4e2d\u5fc3\u7684\u5458\u5de5\u4e00\u540c\u521b\u65b0\uff0c\u540c\u5171\u652f\u6301\u521b\u610f\u8fc7\u7a0b\u2014\u2014\u8fd9\u6b63\u662f\u8fd9\u4e2a\u7a7a\u95f4\u7684\u529f\u80fd\u3002\u201d<\/p><cite>Sebastian Schelper<span>Head of Innovationswerk project, BMW<\/span><\/cite><\/blockquote>\n<h3>\u652f\u63f4\u72ec\u7acb\u5de5\u4f5c\u53ca\u56e2\u961f\u534f\u4f5c<\/h3>\n<p>\u56e2\u961f\u534f\u4f5c\u5ba4\u95e8\u5916\u662f\u4e00\u4e2a\u5bbd\u9614\u7684\u5f00\u653e\u5f0f\u7a7a\u95f4\uff0c\u8f83\u5c0f\u7684\u56e2\u961f\u53ef\u4ee5\u62bd\u8eab\uff0c\u5728\u8fd9\u91cc\u96c6\u4e2d\u8ba8\u8bba\u67d0\u4e00\u95ee\u9898\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5982\u679c\u9879\u76ee\u7684\u89c4\u6a21\u592a\u5927\uff0c\u5e73\u5e38\u7684\u529e\u516c\u7a7a\u95f4\u4e0d\u8db3\u4ee5\u5bb9\u7eb3\u534f\u4f5c\uff0c\u53c8\u6216\u8005\u56e2\u961f\u60f3\u5728\u53e6\u4e00\u5730\u65b9\u5de5\u4f5c\uff0c\u5c1d\u8bd5\u542f\u53d1\u65b0\u601d\u7ef4\uff0c\u56e2\u961f\u6240\u6709\u6210\u5458\u4e5f\u53ef\u4ee5\u5c06\u5f00\u653e\u7a7a\u95f4\u7528\u4f5c\u7b2c\u4e8c\u805a\u7126\u5de5\u4f5c\u533a\u3002\u8fd9\u91cc\u4e5f\u6709\u8db3\u591f\u4f4d\u7f6e\u6253\u9020\u521d\u6b65\u6a21\u578b\uff0c\u5176\u7a7a\u95f4\u4e4b\u5927\uff0c\u751a\u81f3\u80fd\u591f\u5bb9\u7eb3\u4e00\u6574\u8f86\u6c7d\u8f66\u3002<\/p>\n<p>\u4e2d\u5fc3\u53e6\u4e00\u4e2a\u7a7a\u95f4\u867d\u7136\u8f83\u5c0f\uff0c\u5374\u540c\u6837\u91cd\u8981\u3002\u8fd9\u4e2a\u5c01\u95ed\u5f0f\u51a5\u60f3\u5ba4\u53ef\u770b\u89c1\u9644\u8fd1\u6811\u6728\u548c\u7530\u91ce\uff0c\u6709\u542f\u8fea\u601d\u8003\u4e4b\u6548\u3002Schelper\u8bf4\uff1a\u201c\u5f53\u4f60\u8981\u5904\u7406\u8fd9\u4e48\u591a\u7684\u4fe1\u606f\u65f6\uff0c\u5f88\u5bb9\u6613\u4f1a\u88ab\u5de5\u4f5c\u538b\u5f97\u900f\u4e0d\u8fc7\u6c14\u6765\u3002\u5728\u8fd9\u4e2a\u65f6\u5019\uff0c\u4f60\u53ef\u4ee5\u5230\u51a5\u60f3\u5ba4\u653e\u677e\u4e00\u4e0b\uff0c\u6b63\u5ff5\u9759\u89c2\uff0c\u62fe\u56de\u81ea\u6211\uff0c\u751a\u81f3\u7a0d\u7761\u7247\u523b\u3002\u8fd9\u91cc\u662f\u6574\u4e2a\u7a7a\u95f4\u751f\u6001\u529e\u516c\u7cfb\u7edf\u7684\u4e00\u90e8\u5206\uff0c\u80fd\u591f\u6ee1\u8db3\u5458\u5de5\u4e0d\u540c\u7684\u9700\u8981\u3002\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-8458 size-large\" src=\"https:\/\/steelcase-res.cloudinary.com\/image\/upload\/c_limit,dpr_auto,q_70,h_1024,w_1024\/v1496842632\/www.steelcase.com\/2017\/06\/07\/Future-is-Creative_BMW_03.jpg\" alt=\"Future is Creative_BMW_03\" width=\"1024\" height=\"1024\" 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