{"id":9000,"date":"2017-06-13T13:32:58","date_gmt":"2017-06-13T03:32:58","guid":{"rendered":"https:\/\/www.steelcase.com\/asia-en\/?p=9000"},"modified":"2023-02-09T22:01:59","modified_gmt":"2023-02-09T11:01:59","slug":"beauty-choice","status":"publish","type":"post","link":"https:\/\/www.steelcase.com\/asia-en\/research\/articles\/topics\/design\/beauty-choice\/","title":{"rendered":"The Beauty of Choice"},"content":{"rendered":"
Human beings crave personalized experiences. We value the sense that something was created with our ideas and preferences in mind.<\/p>\n
It says, \u201cThis is for me,\u201d and more importantly, \u201cI matter.\u201d At work we seek out spaces that integrate bespoke, curated pieces designed and selected to express individuality.<\/p>\n
\u201cOur intent was to enable the creation of thousands of one-of-a-kind pieces,\u201d explains Markus McKenna, director of global design for turnstone, as he described the new Bassline table. \u201cIn this way, we took a backseat and let people\u2019s individual tastes drive.\u201d<\/p>\n
<\/p>\nBassline\u2019s low profile, modern design anchors lounge spaces with beautiful materials and finishes.<\/figcaption><\/figure>\nBassline\u2019s custom top platform makes it easy to personalize your workplace and showcase your style.<\/figcaption><\/figure>\nNo custom top? No problem. Bassline offers dozens of standard options.<\/figcaption><\/figure>\n
Inspired by the unique rhythms of musical basslines that hint at genre and establish tempo, Bassline tables are personalized, allowing people to essentially create a unique table each time with a broad range of tops and legs, including the ability to create a custom top out of almost anything.<\/p>\n
\u201cOur intent was to enable the creation of thousands of one-of-a-kind pieces. In this way, we took a backseat and let people\u2019s individual tastes drive.\u201d<\/p>Markus MckennaDirector of Global Design, turnstone<\/span><\/cite><\/blockquote>\n
Turnstone and Steelcase have explored custom tops from barn doors to basketball courts, and marble to manhole covers. Each one is nuanced and storied, nodding to its origins, embracing nature\u2019s imperfections and celebrating a vast array of styles.<\/p>\n
\u201cWe quite intentionally chose to make the legs very modest, almost invisible. We wanted the focus to be the tabletop\u2014whatever a person might find particularly meaningful,\u201d says McKenna.<\/p>\n
Building a Personal Connection<\/h3>\n
Turnstone designer Yuka Hiyoshi shares her thoughts on craft, inspiration and personalization.<\/em><\/p>\n
Born and raised in Japan, Yuka Hiyoshi, senior industrial designer at Turnstone has lived most of her life in places where space is limited. \u201cLiving in New York City I didn\u2019t feel freedom architecturally. You can\u2019t have many things in a small space, so being intentional about each item is what made my space unique to me,\u201d explains Hiyoshi. These experiences cultivated a high value for personal connection with the things she owns and creates.<\/p>\n
Personalization is a capability Hiyoshi baked into Bassline, the new table from turnstone that encourages customization. \u201cThe instructions are easy enough that customers can apply their favorite top to the table in their own space.\u201d<\/p>\n
It\u2019s an innate desire for personal expression that Hiyoshi believes is creating an ever intensifying craving for personalization. \u201cI draw inspiration from my husband who is a bespoke tailor. I appreciate the craft and individualized thinking he brings to my life. The Bassline custom-top satisfies this kind of customer focused approach.\u201d \nIt\u2019s a balance between industrial design and intricate craft by hand that grants artistry, creativity and authenticity through an endless range of table options.<\/p>\n
As Hiyoshi says, \u201cI think Bassline is a nice merge between two industries. People really crave objects that are uniquely meaningful to them. Bassline allows people to apply their favorite top that\u2019s unique to them to a piece that is accessible.\u201d<\/p>\nYuka Hiyoshi Senior Industrial Designer, Turnstone<\/em><\/figcaption><\/figure>\n
<\/div>\nQuick models of structural study: \u201cIt\u2019s amazing how much you can learn and how fast you can make critical design decisions from these crude models.\u201d<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"
Human beings crave personalized experiences and expressing our individuality is more important than ever. See how the Bassline table allows you to pick your legs, pick your top\u2014express your unique style.<\/p>\n","protected":false},"author":15,"featured_media":9002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"topic":[14325],"class_list":["post-9000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","industry-workplace","topic-design"],"acf":[],"yoast_head":"\n
The Beauty of Choice - Steelcase<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.steelcase.com\/asia-en\/research\/articles\/topics\/design\/beauty-choice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Beauty of Choice - Steelcase\" \/>\n<meta property=\"og:description\" content=\"Human beings crave personalized experiences and expressing our individuality is more important than ever. 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![\"The](\"https:\/\/steelcase-res.cloudinary.com\/image\/upload\/c_limit,dpr_auto,q_70,h_1024,w_1024\/v1496838156\/www.steelcase.com\/2017\/06\/07\/17-0081567.jpg\")
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