The LINC is a total reimagination of an existing structure. The design effort leveraged the expertise of a diverse international team\u2014Henn Architects, Munich; Patrick Jouin and Manku Design, Paris; and the Steelcase Design team. The design team\u2019s vision was to transform an outdated office space into a magnet destination for employees and visitors\u2014a future-focused, inspiring center for learning and innovation.<\/p>\n
\u201cWe designed the LINC to support a culture shift from thinking of the workplace as \u2018the corporate office\u2019 to experiencing it as \u2018the creative studio,\u2019\u201d says James Ludwig, who heads the Steelcase design and engineering teams.<\/p>\n
\u201cWe wanted the behaviors of design thinking and creative collaboration to be supported at every turn and create ideal conditions where ideas could be realized by both co-located and distributed teams.\u201d<\/p>James Ludwig Steelcase<\/span><\/cite><\/blockquote>\n
To embed design thinking\u2014a people-centric approach to creative problem-solving that uses elements from the designer’s toolkit like empathy, experimentation and considering multiple solutions\u2014the design team had to consider every aspect of the employee and customer experience at the LINC. It also had to ensure that all stages of the creative process were addressed: focused work, collaboration in small and larger groups, co-creation or making activities, function-based learning and something all too often overlooked: those essential intervals of respite and renewal.<\/p>\n
\u201cPeople often focus on what I\u2019ll call the design signatures of a space. But I think those are really secondary to the sociology of the space,\u201d says Ludwig. \u201cDoes it support building trust networks and nurture creative confidence?Do people have frictionless access to their tools and the people they need to connect with to collaborate and learn? Can they easily share their ideas but also find privacy when they need it? More than how it looks, the value of a workplace is measured by how well it works\u2014what can people accomplish there?\u201d<\/p>\n
\nNEXT CHAPTER<\/strong> – Learning to Learn Together<\/a>
\nPREVIOUS CHAPTER<\/strong> – Changing Mindsets<\/a><\/p>\n
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