In the 1980’s and 1990’s financial institutions focused on efficiency and cost-cutting, steering customer’s away from physical branches to ATM’s, call centers, and online services.  Today, branches are being seen in a new light.  The physical branch is an integral component of banking sales strategy.  They are a key channel for attracting new customers.  With this renewed focus, financial institutions are rapidly building as many locations as possible, often in the same areas as their competitors.  How can space design lead to improved branch performance and greater return for the financial institutions and their consumers.