What's being discussed

Economist Pankaj Ghemawat stirred up controversy when he wrote “just a fraction of what we consider globalization actually exists… [and] globalization’s future is more fragile than you know.” But how can that be? We live in a wired (and wireless) economy where a designer in Amsterdam collaborates with an engineer in Silicon Valley under the supervision of a Parisian manager, to manufacture goods in Shenzhen for the Brazilian market. Isn’t this world supposed to be “flat,” as Thomas Friedman famously declared?

In reality, much of our work is distributed across distant places, and leading organizations identify globalization as one of their key strategic goals. But the potential power of our globalized economy has yet to be fully realized.

Download PDF

 

 

Browse all past issues
360 Magazine

Culture Code

Download the latest pdf to read recent news about steelcase and insights.

360 Magazine

360 Magazine for iPad

Enjoy current and previous issues from the convenience of your iPad.

Recent Issues

  • Issue 70

    Think Better

    In workplaces throughout the world, scenarios of near-constant distraction have become the norm. Thankfully, our ability to focus is still salvageable. As a result of the vast amount of neuroscience research being done, there’s now hard evidence about what attention is, how it works, how to attain it and how to use it productively. By delving into the findings, Steelcase researchers have gained new insights into how our brains shape thoughts, emotions and behaviors, and then applied this new science to create concepts for how thoughtfully designed workplaces can help workers better manage their attention and think better at work.

  • Issue 69

    Making Distance Disappear

    For teams that collaborate across locations, videoconferencing means new ways of working—and new complexities. As interactions go virtual, how a workplace is designed has unprecedented power to support the journey toward becoming a highly functional team.