In 2004, Steelcase became the first company to market a product meeting McDonough Braungart Design Chemistry criteria (MBDC): the Think chair. The chair can be dismantled in five minutes, while 99% of it can be recycled. Since then, Steelcase has continued to develop the Cradle to Cradle principle within the company. Toxic substances such as cadmium and mercury are no longer used.

Steelcase uses the Cradle to Cradle certification as a tool for informing designers and customers that these products are environmentally friendly and sustainable. We now have a large number of C2C-certified products in the US, surpassing all other companies in any industrial sector.